Changappa K K
Marketing Communications Manager
Bengaluru
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 13+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
5
5
Languages
2
2
Certificates
19
19
years of post-secondary education
18
18
years of professional experience
Work History
Head of Marketing
Armes Maini Storage Systems Pvt Ltd
Bangalore
02.2019 - Current
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed and strengthened business partnerships at all levels.
- Designed innovative branding and product strategies.
- Increased market awareness and penetration through development of creative collateral.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Continually maintained and improved company's reputation and positive image in markets served.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Initiated contact with prospects and conducted follow-up calls to garner information and qualify leads.
- Built prospect lists of potential new customers through research and identification of business opportunities.
- Drafted compliance documents, operational reports and safety information and submitted to CEO.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Increased Product sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
Digital Marketing Director
3G Expovisions Pvt Ltd- Founder Pvt Ltd
Bangalore
07.2017 - 01.2019
- Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
- Created and presented pitch materials, including proposals and presentations.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Helped clients develop website portals and social media pages to promote businesses.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Built, implemented and updated effective SEO strategies.
- Created content strategies for digital media.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
Marketing Manager
Taurus Powertronics
Bangalore
04.2017 - 06.2018
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed innovative and targeted collateral to support overall branding objectives.
- Consulted with product development teams to enhance products based on customer data.
- Corporate Brand Management. Maintain and increase Brand-Taurus among target consumers through integrated marketing communications.
- Planned and directed off-site promotional events to attract guests to property.
- Completed projects on-time and under-budget by collaborating with sales, technical and customer relations departments.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Oversaw and adhered to communications department budget.
- Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of Testing equipments.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Deputy Manager of Marketing Communications
Rittal India Pvt Ltd
Bangalore
09.2010 - 04.2017
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Consulted with product development teams to enhance products based on customer data.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Helped incorporate product changes to drive customer engagement and firm profits.
- Motivated team members to continuous improvement in promoting and selling target products.
- Initiated contact with prospects and conducted follow-up calls to garner information and qualify leads.
- Built prospect lists of potential new customers through research and identification of business opportunities.
- Developed innovative and targeted collateral to support overall branding objectives.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Achieved profitability goals by developing and implementing Pan India commercial activities.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Cooperated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
Marketing and Communications Executive
Lapp India Pvt Ltd
Bangalore
08.2007 - 10.2010
- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Developed innovative and targeted collateral to support overall branding objectives.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Orchestrated launch for 7 new products to expand market share and generate 100cr. in revenue.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Continually maintained and improved company's reputation and positive image in markets served.
Education
MBA - Marketing
Mysore University
Mysore 06.2009 - 05.2011
BBA - Business Management
Bangalore University
Bangalore 06.2005 - 04.2009
GED -
Velangani Pre University
Bargur 06.2002 - 04.2004
GED -
New Baldwin English High School
Attibele 06.1989 - 04.2001
Skills
Corporate Communications
Traditional marketing strategies
Product launch management
Public Relations
Product positioning
Promotional campaigns
Sales tools and techniques
Qualifying and prospecting leads
Quality lead generation
Leadership
Multitasking abilities
Excellent work ethic
Sales promotion
Thought leadership
Accomplishments
- Collaborated with team in the development of Container Datacenter Launch
- Was part of LCP, TS8 and Rack based datacenter Launch with Rittal
- Awarded best stall concept from IMTEX, Elecrama, Automation India every year for excellent stall designing and theme based Display in the event.
- Awarded by Management team for lead generation activity through Linked in throughvorganic method
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
Certified Digital Marketer from Digital 360 academy, Linked in and Google
Quote
Business has only two functions – marketing and innovation.
Peter Drucker
Timeline
Adwords Certification & Management Soft-skill course completion
05-2021
Certified Digital Marketer from Digital 360 academy, Linked in and Google
08-2019
Head of Marketing
Armes Maini Storage Systems Pvt Ltd
02.2019 - Current
Digital Marketing Director
3G Expovisions Pvt Ltd- Founder Pvt Ltd
07.2017 - 01.2019
Marketing Manager
Taurus Powertronics
04.2017 - 06.2018
Deputy Manager of Marketing Communications
Rittal India Pvt Ltd
09.2010 - 04.2017
MBA - Marketing
Mysore University
06.2009 - 05.2011
Marketing and Communications Executive
Lapp India Pvt Ltd
08.2007 - 10.2010
BBA - Business Management
Bangalore University
06.2005 - 04.2009
GED -
Velangani Pre University
06.2002 - 04.2004
GED -
New Baldwin English High School
06.1989 - 04.2001