Ashwani Bansal

Area Sales Manager, North Gujarat

• Oversee operations across 4 districts in North Gujarat, managing biscuits and dairy products with an annual turnover of 42 crores annually
• Lead a team of 4 Area Sales Executives, 10 Rural Sales Representatives, and 25 Urban Sales Representatives, while managing relationships with 22 distribution partners
• Achieved 115% of objectives and delivered a 15% growth compared to February'23.
• Utilize AC Nielsen data to increase market share and drive numeric distribution
• Achieved the highest Go-to-Market (GTM) score within the western region through active and passive distribution of GTM brands
• Spearheaded initiatives to bolster numeric distribution by driving Britannia's salient brands and extending market reach to new territories
• Gained valuable insights and experience through shadowing roles as a salesman, Area Sales Executive (ASE), and Area Sales Manager (ASM)
• Contributed to Dairy Division's marketing efforts in Bangalore, playing a pivotal role in developing short-term strategies for Britannia ghee

• Designed an EES as part of the company's employer branding & Great Place To Work certification strategy
• Conducted workshops to define user personas & capture their journeys to identify engagement areas
• Outlined a rebranding strategy by collaborating with the client leadership to retain users on their app
• Analyzed 250+ user feedbacks and interviewed 30+ people to understand the user journey on the app
• Followed a multi-step approach spanning social media, app features & website to drive engagement.