Ashwareet Basu
.
Kalkaji
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Summary
Vision-led product strategist and platform builder with entrepreneurial grit and a deep bias toward execution. Proven ability to identify user pain points, design elegant digital solutions, and manage full product lifecycles across UI/UX, tech, and growth. Adept at converting abstract ideas into scalable systems, leveraging both low-code tools and engineering collaboration. Passionate about shaping intuitive digital experiences that deliver value to both users and businesses.
Work History
Business Development Associate (Internship)
Krayonnz
2021.11 - 2022.05
- Improved app backend, reducing response time by 30%.
- Designed & executed marketing strategies, increasing app downloads by 15%.
- Analyzed user behavior, improving retention through targeted campaigns.
- Maintained accurate records of all prospecting activities using CRM software tools for effective lead tracking and follow-up efforts.
Tech Manager
E-Lab Society, Delhi University
2022.01 - 2024.01
Improved app backed, reducing response time by 30%.
Designed & executed marketing strategies, increasing app downloads by 15%.
Analyzed user behavior, improving retention through targeted campaigns.
Maintained accurate records of all prospecting activities using CRM software tools for effective lead tracking and follow-up efforts.
Tech Member
Enactus
2022.01 - 2023.01
- Supported tech-based social entrepreneurship projects.
- Increased customer satisfaction with prompt and knowledgeable support for various technical issues.
- Trained new technicians on standard operating procedures, ensuring consistency across the team.
Startup Founder
10 Skilled Team
2025.03 - Current
Chief Executive Officer (CEO)
Artswarit - Creator Platform for Independent Artists.
Artswarit is a digital platform built to help independent artists showcase, monetize, and manage their creative work. The product includes personalized dashboards, premium subscriptions, content control, and messaging tools for artist-client collaboration.
Led overall platform strategy, product design, and go-to-market roll out.
Directed cross-functional efforts across design, development, and user engagement.
Implemented a three-tier monetization model (monthly, yearly, lifetime subscriptions).
Oversaw development of features like artist portfolios, project management tools, messaging, analytics, and admin verification systems.
(Transitioned from MVP to passive testing while seeking product-focused roles)
Freelance
JustGyan
2020.02 - 2021.03
- Developed an online Q&A platform for students, coordinating a team of 50+ members.
- Created and implemented a point-based reward system, increasing platform engagement.
- Assisted 1,000+ students by providing structured educational content and resources.
Blogger
Trulyupdate.com
2020.04 - 2021.01
- Developed a WordPress blog, maintaining consistent AdSense earnings.
- Implemented SEO strategies, increasing website traffic by 40%.
- Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
Education
Bachelor of Science - Physics
2001.04 -
High School Diploma -
2001.04 -
Skills
Strategic thinking
Marketing expertise
Product roadmaps
Team leadership
Human resources
Project management
Business networking
Marketing
Traveling, Singing, Listening
I enjoy connecting with people by listening to their stories, expressing myself through singing, and discovering new perspectives through travel.
Timeline
Startup Founder - 10 Skilled Team
2025.03 - Current
Tech Manager - E-Lab Society, Delhi University
2022.01 - 2024.01
Tech Member - Enactus
2022.01 - 2023.01
Business Development Associate (Internship) - Krayonnz
2021.11 - 2022.05
Blogger - Trulyupdate.com
2020.04 - 2021.01
Freelance - JustGyan
2020.02 - 2021.03
University Of Delhi - Bachelor of Science, Physics
2001.04 -
MS Memorial Public School - High School Diploma,
2001.04 -