Ashwareet Basu

• Improved app backend, reducing response time by 30%.
• Designed & executed marketing strategies, increasing app downloads by 15%.
• Analyzed user behavior, improving retention through targeted campaigns.
• Maintained accurate records of all prospecting activities using CRM software tools for effective lead tracking and follow-up efforts.

Improved app backed, reducing response time by 30%.
Designed & executed marketing strategies, increasing app downloads by 15%.
Analyzed user behavior, improving retention through targeted campaigns.
Maintained accurate records of all prospecting activities using CRM software tools for effective lead tracking and follow-up efforts.

• Supported tech-based social entrepreneurship projects.
• Increased customer satisfaction with prompt and knowledgeable support for various technical issues.
• Trained new technicians on standard operating procedures, ensuring consistency across the team.

Chief Executive Officer (CEO)
Artswarit - Creator Platform for Independent Artists.

Artswarit is a digital platform built to help independent artists showcase, monetize, and manage their creative work. The product includes personalized dashboards, premium subscriptions, content control, and messaging tools for artist-client collaboration.

Led overall platform strategy, product design, and go-to-market roll out.
Directed cross-functional efforts across design, development, and user engagement.
Implemented a three-tier monetization model (monthly, yearly, lifetime subscriptions).
Oversaw development of features like artist portfolios, project management tools, messaging, analytics, and admin verification systems.
(Transitioned from MVP to passive testing while seeking product-focused roles)

• Developed an online Q&A platform for students, coordinating a team of 50+ members.
• Created and implemented a point-based reward system, increasing platform engagement.
• Assisted 1,000+ students by providing structured educational content and resources.

• Developed a WordPress blog, maintaining consistent AdSense earnings.
• Implemented SEO strategies, increasing website traffic by 40%.
• Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.