Ashwin Gupta
Senior Product Analyst
Bengaluru
Summary
Experienced Product Analyst with a proven track record of delivering data-driven solutions that enhance user engagement, drive retention, and improve product economics. With over four years of expertise, adept at scaling features, conducting A/B testing, and collaborating across teams to implement impactful strategies. Demonstrated success in optimizing product performance and crafting insights that align business goals with user needs.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Senior Product Analyst
Zepto
Bengaluru
10.2023 - Current
- Spearheaded analytics for the Super Saver charter, a strategic initiative to optimize cost efficiency, enhance user engagement which increased the companies baseline revenue by 31%
- Price Optimization: Increased per order revenue by 5.6% by developing advanced models to identify optimal price points for each product, balancing competitiveness, profitability, and customer satisfaction.
- Conducted deep dives into price elasticity and user purchasing patterns which helped in increasing penetration by 12%
- Product Availability: Analyzed inventory flow and lifecycle trends to ensure consistent availability across categories, reducing stockouts and improving user trust
- User Activation Strategies: Designed and implemented tailored campaigns, leveraging behavioral data to onboard new users and re-engage dormant cohorts, resulting in significant activation and retention improvements
- Minimum Order Value (MOV): Defined optimal MOV for various user segments using cohort analysis, aligning with user needs and enhancing order economics
- Improved the app-wide experience by integrating user behavior, pricing, and availability insights into impactful features
- Collaborated with engineering, product management, and marketing teams to deliver data-driven solutions that improved operational efficiency and user satisfaction
- Developed scalable analytics frameworks and dashboards, empowering stakeholders with actionable insights for storefront, recommendations, and pricing strategies
Senior Product Analyst
Think & Learn Pvt. Ltd
Bengaluru
10.2022 - 05.2023
- Conceptualized and implemented a user similarity model to form actionable cohorts based on initial app activity, enhancing targeted engagement efforts
- Conducted comprehensive gap analyses to identify system inefficiencies and proposed optimization strategies for flagship features, including Study Plan and Sticker Book
- Improved user engagement by 16% with strategically deployed WhatsApp nudges linked to the Study Plan feature
- Designed and deployed a content scorecard using the RAG framework, aligning content development with user preferences and driving sustained engagement
- Collaborated with UI/UX teams to create data-informed feature designs, boosting retention and usability metrics
Product Analyst
Khatabook
09.2021 - 10.2022
- Led the launch and scaling of the Inventory Management feature, expanding user adoption from 0 to 200K through precise cohort identification and targeted rollouts
- Enhanced user satisfaction and feature engagement by 23% through iterative feedback-driven refinements
- Partnered with product managers and designers to revamp the Transaction feature, achieving a 12% increase in the amount collected via the app
- Built and operationalized a dashboard aggregating user data to streamline product usage insights, surveys, and user outreach initiatives
Business Analyst
Zomato
07.2019 - 05.2021
- Reduced delivery cost per order by 24% by revamping Rate Card strategies
- Developed a Rain Surge Model, increasing delivery partner logins by 7% during inclement weather conditions
- Conducted A/B testing on premium fleet services, leading to higher customer satisfaction and fewer complaints
- Bridged operational gaps with third-party logistics, cutting order losses by 40% and improving overall delivery efficiency
Education
B.Tech - Mechanical Engineering
NIT
01.2015 - 01.2019
CBSE XII - undefined
Delhi Public School
CBSE X - undefined
Delhi Public School
Skills
- SQL
- Data Analysis
- PRD Writing
- Strategic Decision-Making
- A/B Testing
- User Stories
- Agile Methodology
- Mixpanel
- Redash
- Snowflake
- Tableau
- Figma
Effective communication
Projects and extracurricular activities
- Research, Conducted an in-depth study on Vehicle Routing Problem using Queueing Theory.
- Academic Productivity, Analyzed and optimized the academic productivity and ranking systems at NIT Warangal.
- Leadership, Served as Vice-Captain of the NIT Warangal football team.
Current Role
Senior Product Analyst / Product Manager
Timeline
Senior Product Analyst
Zepto
10.2023 - Current
Senior Product Analyst
Think & Learn Pvt. Ltd
10.2022 - 05.2023
Product Analyst
Khatabook
09.2021 - 10.2022
Business Analyst
Zomato
07.2019 - 05.2021
B.Tech - Mechanical Engineering
NIT
01.2015 - 01.2019
CBSE XII - undefined
Delhi Public School
CBSE X - undefined
Delhi Public School
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