Ashwin Murali
Lead Marketing Analyst
Mumbai
Summary
An MBA graduate from IIM Kashipur with under-graduation in Mechanical engineering. Currently working as a Lead Marketing Analyst at FedEx, as a part of their Strategic Pricing Team in their Global Marketing and Pricing Center of Excellence. Role involves working with multiple stakeholders from around the world on pricing strategies and commercial terms for the contract renewals of multi-million-dollar customers. AMEA PRESTIGE award and Shining Star award winner at FedEx. 'Best All-rounder' of IIM Kashipur and winner of two Gold Medals in under graduation. Co-author of a book, and has many achievements to show for in academic, professional, co-curricular and extra-curricular activities.
Overview
15
15
years of professional experience
2015
2015
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Lead Marketing Analyst
FedEx Express
03.2023 - Current
- Was promoted as a Lead Analyst in March 2023. Role involves supervision of the commercial deals being handled by the other analysts while also acting as a subject matter expert on the area of global pricing and acting as a consultant on global pricing to stakeholders from all regions.
- Role also involves being the process custodian for Global pricing deals and work on improvements in the processes both at Global and at regional levels; currently, consulting for the MEISA region.
Senior Marketing Analyst
FedEx Express
12.2019 - 03.2023
- Role involved analyzing and formulating the strategies and designing the commercial terms for winning business deals from large enterprise customers and retaining existing customers from around the world. As a part of the role, connected actively with the Sales and Pricing teams from different regions like US, EU, APAC and LAC, to understand the market scenario and the requirements of the customers, performed scenario analysis and profitability analysis, and made recommendations to the Sales teams.
- Worked directly as the main lead Global Pricing in-charge in winning multiple business deals and bringing in an approximate incremental revenue of over $650 Million during the pandemic years.
Manager - Growth Office (Team Lead)
Indofil Industries Ltd.
04.2018 - 12.2019
- Was promoted to lead the team of 8 members in Growth Office (extension of CEO's office) at Indofil Industries.
- The role involved active interaction and extensive data and analytical support to the Group CEO, CFO and the COO of the organization to take decisions on pricing strategy, cost control, and monitoring of the organizational initiatives. Reported directly to the Executive Vice President - M&A and Business Strategy, in this role and helped devise business plan to the tune of $400 Million (INR 2800 Cr) for FY 20.
Manager - Growth Office
Indofil Industries Ltd.
04.2015 - 03.2018
- Was a part of the project team that set up Indofil's new $30 Million (INR 200 cr) Greenfield project in Dahej SEZ, Gujarat. Was incharge of tracking the project's progress and reporting the same to the CEO on a weekly basis.
- Was a part of the team that worked with consultants from Bain & Co. and devised a product level pricing and cost strategy for the new Synthesis products business of Indofil to grow its revenue 3 times in 3 years.
Intern
Emerson Network Power (India) Private Ltd
04.2014 - 05.2014
- Worked on a project to devise a digital marketing strategy for Emerson Network Power (India) Private Ltd.
Faculty/Trainer
TIME Coimbatore
06.2012 - 05.2013
- Handled classes on Quantitative Ability, Logical Reasoning, Data Interpretation and Verbal Ability and mentored over 500 students through career counselling sessions.
Assistant Manager
Vedanta Resources plc.
08.2010 - 05.2012
- Was in-charge of operation and mechanical maintenance of equipments like Anode Furnace, Cast Wheel, Gas Scrubber, Air Compressors and Pumps in the Vedanta's Aluminium Smelter in Jharsuguda, Odisha, and in their Copper Smelter in Tuticorin, Tamilnadu.
Education
PGDM -
Indian Institute of Management Kashipur
B.E - Mechanical
Sri Ramakrishna Tech.
12th - undefined
Bharatiya Vidya Bhavan M.H.S.S
10th - undefined
Bharatiya Vidya Bhavan M.H.S.S
Skills
- Pricing
- Stakeholder Management
Certification
Management Development Programme, IIM Ahmedabad, 11/01/17, Was one of the three managers chosen by Indofil to undergo a Management Development Programme on 'Advanced Data Analytics for Marketing Decisions' at IIM Ahmedabad.
Accomplishments
- Was awarded the AMEA PRESTIGE award for being the Star Performer of the AMEA region at FedEx. Also, won the 'Shining Star' award for FY 24, along with multiple 'COE Champion' and 'Bravo Zulu' awards for the efficient handling of critical global deals at FedEx., 2020-2025
- Was invited to deliver a talk at IIT Bombay on the topic 'Product Mix Optimization using Linear Programming' as a part of the Operations Research Society of India (ORSI) conference due to the successful implementation of a linear programming model in Indofil., 2018
- Won the 'Medal for Best All-Round Performance' at IIM Kashipur for the batch of 2013-2015., 2015
- Won 2 Gold Medals in Under Graduation - one for being the Best Outgoing Student of the College and another for being the Department Topper in Academics., 2010
- Won an 'Award for Excellence in Harmonious Behaviour' at School., 2003
Extra Curricular Activities / Interests
Reading books Writing stories Movie reviews Blog posts Football Cricket Chess
Internship
Emerson Network Power (India) Private Ltd, Intern, 04/01/14, 05/01/14, Worked on a project to devise a digital marketing strategy for Emerson Network Power (India) Private Ltd.
Positions Of Responsibility
- Pricing Lead, Global Deals, FedEx, Driven multiple business deals as the Lead Global Pricing Analyst bringing in incremental revenue of over $ 650 Million during the pandemic years.
- Team Lead of Growth Office, Indofil, Was made the Team Lead to manage the team of 8 Managers in Growth Office; supported and mentored them in executing the projects given to Growth Office.
- Growth Office Incharge, Synthesis Project, Indofil, Was given the responsibility of monitoring the $30 Million Greenfield project of Indofil and reporting its progress to the CEO.
- Various Leadership Positions, IIM Kashipur, Held many leadership positions at various student clubs and committees of IIM Kashipur and initiated the first-ever TEDx event at IIM Kashipur.
Personal Information
- Age: 36
- Gender: Male
Writing, Quizzing, Reading
Voracious reader; likes to write on topics of interest like movies, cricket and football. Quizzer from school days with many accolades at various levels
Timeline
Lead Marketing Analyst
FedEx Express
03.2023 - Current
Senior Marketing Analyst
FedEx Express
12.2019 - 03.2023
Manager - Growth Office (Team Lead)
Indofil Industries Ltd.
04.2018 - 12.2019
Manager - Growth Office
Indofil Industries Ltd.
04.2015 - 03.2018
Intern
Emerson Network Power (India) Private Ltd
04.2014 - 05.2014
Faculty/Trainer
TIME Coimbatore
06.2012 - 05.2013
Assistant Manager
Vedanta Resources plc.
08.2010 - 05.2012
B.E - Mechanical
Sri Ramakrishna Tech.
12th - undefined
Bharatiya Vidya Bhavan M.H.S.S
10th - undefined
Bharatiya Vidya Bhavan M.H.S.S
PGDM -
Indian Institute of Management Kashipur
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