Ashwin Pillai

BTL - School Project (West Bengal State) (Oct 2022 - Current)

• Responsible for the launch of Aakash seminar vertical of the K12 segment in West Bengal market.
• Generated more than 4600 leads in 2.5 months. With a conversion rate of 1.07%, WB State was one of the best performing markets in the country.
• Responsible for generating high quality leads though creative ideation, setting processes, forging strong relations with schools and actively seeking feedback to improve on product presentations.

BTL - Offline Marketing Campaign (East Mumbai) (April - Oct 2022)

• Generated a revenue of more than 4.7 Crores in 5.5 months, through an average of 1205 leads week-on-week with a conversion rate of 3.9%.
• Being in-charge of providing day-to-day direction and oversight of the zone's and its 60+ associates' marketing efforts while managing a healthy P&L
• Responsible for creating, managing, and planning marketing strategies in collaboration with Assistant Managers and Team Leads to promote BYJU'S products, generate quality leads and revenue in the Mumbai East Zone.

BTL - Offline Marketing Campaign (Sept 2021 - Mar 2022)

• Responsible for the launch of Below The Line Marketing campaigns in Mumbai in offline mode for products across K3, K9 and K12 product verticals.
• Built solid relations with agencies for event permissions, creatives procurement and on-ground staff recruitment.
• Accountable for Market Asset Recce Sheets (MARS), recruiting and training of on-field executives, project planning and execution, and sales interaction for delivering high lead numbers with minimal costs.

Online School Project (June - Aug 2021)

• Generating leads through an in-school, online event, run in collaboration with Discovery Channel, to boost downloads of BYJU'S the Learning App. A total of 11000+ leads were generated from 121 schools from the event in the assigned zone.
• Responsible for generating leads by creating engaging presentations, managing event communications, forging strong relations with schools and eliminating inefficiencies in operations.