Ashwin Rajani

Overview

years of professional experience

Certificate

Flames Pizza (www.flamespizza.in)

Bangalore

12.2017 - 06.2022

Generated north of $135,000 in gross annual revenue for 4 consecutive years via digital platforms
Utilized data science applications such as Alteryx, to identify high-opportunity guest segments to drive automated marketing campaigns which increased the frequency and retention of customers by 21%
Developed interactive visualizations and dashboards, leveraging Google Data Studio, Google Analytics, and other available tools, that provided actionable insights
Introduced new technologies such as scan and order/pay to reduce customer turnaround time by 8 minutes per order
Represented my brand Flames Pizza in a popular radio talk show, which boosted online and offline revenue by 30% for the following 5 months
Developed Company website using HTML / WIX website maker (www.flamespizza.in) and analyzed website KPIs using Google Analytics
Established B2B corporate relationships via LinkedIn networking, resulting in a 400% jump in the ticket size of our lunch hour sales
Directed customers to our in-house food delivery web app via Google Ad words, Instagram and Facebook ads saving the company third-party delivery commissions worth 25% of the annual revenue
Created video content in collaboration with videographers, which led to a brand engagement rate of 20% on Instagram.

KNS Insurance Inc (www.knsinsurance.ca)

Toronto

05.2015 - 10.2017

Leveraged SEMRUSH SEO tool for keyword search and link building
Wrote engaging marketing and website copy, resulting in a cumulative reach of 20,000 monthly active users
Created A/B testing for email copy and landing pages, improving the CTR(click-through rate) by 7%
Cleaned and re-engaged a 25,000 subscriber email list which received an open rate of 12% (An improvement on the usual 5%)
Automated KPI(Key Performance Indicators) reporting using Tableau, saving the company roughly 10 hours of manual data entry each week

Humber College

Toronto , Canada

12.2015

Jain University