ASHWINI PATIL
Mumbai
Summary
Finance professional with 18 years of experience in Record-to-Report (R2R) and General Accounting across Media, Advertising, Healthcare, and Service industries. Strong expertise in US GAAP, SOX Compliance, Financial Reporting, Intercompany Accounting, VAT, Fixed Assets, and Month-End Close
Overview
18
18
years of professional experience
1
1
Certification
Work History
Senior analyst
WPP Marketing Communications India Pvt. Ltd.
Mumbai, Maharashtra
06.2021 - Current
- Led team of 5 to achieve operational goals and facilitate successful agency transitions.
- Led the successful transition of around 42 units from the UK WPPIT team at WPP.
- Successfully transitioned 42 UK units from WPPIT team.
- Managed team of 5 to maintain operational efficiency and uphold process standards.
- Led initiatives for automation and standardisation, enhancing overall operational efficiency.
- Handled last-minute agency transitions to maintain smooth operations.
- Perform and review GL accounting for UK in-house WPP agencies.
- Perform BFC to GL reconciliations and variance analysis.
- Review and resolve intercompany reconciliation differences.
- Manage fixed assets and run depreciation cycles.
- Pass journal entries for accruals, prepaids, reclassifications, and adjustments.
- Prepare balance sheet schedules (AP, Prepaid, AR FA) with commentary.
- Prepared and submitted VAT returns and reconciliations, ensuring compliance with regulatory deadlines.
- Support internal and external audits.
- Ensured timely month-end closure according to UK calendar.
- WPP Marketing Communications India Private Limited is an unlisted private company incorporated on 19th March 2014. It is classified as a private subsidiary of a foreign company and is in Mumbai City, Maharashtra. Its authorised share capital is more than INR 120 cr.
Senior Finance Manager
IHD Marketplace Pvt Ltd
Bandra
11.2020 - 06.2021
- Oversaw end-to-end accounting operations, ensuring compliance and accuracy.
- Coordinated intercompany reconciliations and confirmations to maintain accurate financial records.
- Conducted transaction-wise profitability analysis.
- Entered financial data into ERP system for accurate reporting.
- Assisted in annual book closure with CA.
- Processed payroll and salary computation.
- Drafted sales contracts, POs, and proforma invoices for buyers and sellers to facilitate transactions.
- Coordinated logistics (Air/Sea shipment) and customs.
- IHD Marketplace Pvt Ltd is a subsidiary company of HDLife Sarl, Geneva, Switzerland. This company basically is providing health care services to all countries.
Senior Manager
Maximus MICE and Media Solutions Private Limited
Santacruz
02.2019 - 11.2020
- Supervised accounting functions for parent and group companies, ensuring compliance and financial integrity.
- Executed intercompany reconciliations, enhancing financial accuracy and transparency across entities.
- Managed AP and AR reporting.
- Monthly provisioning and book closure.
- Handled TDS, GST, PF, PT compliance.
- Prepared monthly MIS reports and processed payroll, supporting informed decision-making and timely employee compensation.
- Maximus is a Mumbai-based Event Management Company which is engaged in the business of arranging various big and medium scaled events for Corporates.
Senior Finance Executive
BBC Worldwide Media Pvt Ltd (BBCW)
Bandra
03.2017 - 01.2019
- Prepared detailed cash flows for company and individual shows, facilitating effective financial planning.
- Developed budgets for production projects, aligning financial resources with project objectives.
- Executed monthly book closure for each show, ensuring accurate financial reporting.
- Managed domestic and international payables, ensuring timely and accurate transactions.
- Revenue tracking from channels.
- SAP data export and bank reconciliations.
- BBCW is a Production House where it produces shows for clients (Digital platform as well as TV channels).
Senior Finance Executive
120 Media Collective
Matunga
01.2015 - 02.2017
- Conducted project profitability analysis to inform strategic decision-making.
- Prepared monthly cash flow reports to support financial forecasting and liquidity management.
- Managed domestic and international payables, ensuring timely processing and compliance.
- Prepared TDS returns and provided audit support for compliance purposes.
- 120 Media Collective Pvt. Ltd. and Jack in the Box Communication Pvt. Ltd. together form the Group, which is into TVC production, Digital media, Media agency Campaign etc.
Senior Finance Executive
BBC Worldwide Media Pvt Ltd
Bandra
06.2011 - 12.2015
- Produced fiction and nonfiction shows, including Jhalak dikhla joa, Nach Baliye, Dance with the star, Chief Pankaj Ka Zayka.
- Maintained general ledger with accurate, updated journal entries.
- Managed daily bookkeeping functions with attention to accounts receivable, accounts payable, banking reconciliation and disbursements.
- Managed petty cash transactions and maintained detailed records of expenditures for accountability.
Accountant
Jasra Graphics India Pvt Ltd
Mumbai
05.2009 - 06.2011
- Flex Printing, Banners printing for the companies.
Cashier
You Telecom
Mumbai
06.2008 - 05.2009
- Cable industry- SCOD set top boxes.
Education
Bachelor of Commerce -
ML Dahanukar college
Vile Parle01-2008
Skills
- Record to Report (R2R)
- General Ledger Accounting
- US GAAP & SOX Compliance
- Fixed Asset Accounting
- VAT & Tax Compliance
- Intercompany Accounting
- Financial Reporting & Analysis
- Process Improvement & Automation
- Stakeholder Management
- Accounts Payable & Receivable
- Month-End & Year-End Close
Certification
- SAP S/4 HANA, Squnik, 2026
- Tally, Keerti Institute, 2008
- MS Office, Keerti Institute, 2008
Accomplishments
- Spot award, Seamless handling of last-minute agency transitions
- Star Performer, Oct-Dec 2024, Led automation and standardization initiatives improving operational efficiency
Languages
English
Hindi
Marathi
Websites, Portfolios and Profiles
https://www.linkedin.com/feed/
Timeline
Senior analyst
WPP Marketing Communications India Pvt. Ltd.
06.2021 - Current
Senior Finance Manager
IHD Marketplace Pvt Ltd
11.2020 - 06.2021
Senior Manager
Maximus MICE and Media Solutions Private Limited
02.2019 - 11.2020
Senior Finance Executive
BBC Worldwide Media Pvt Ltd (BBCW)
03.2017 - 01.2019
Senior Finance Executive
120 Media Collective
01.2015 - 02.2017
Senior Finance Executive
BBC Worldwide Media Pvt Ltd
06.2011 - 12.2015
Accountant
Jasra Graphics India Pvt Ltd
05.2009 - 06.2011
Cashier
You Telecom
06.2008 - 05.2009
Bachelor of Commerce -
ML Dahanukar college