Asit Mohapatra
Bengaluru
Summary
Seasoned Product Manager with experience in building products 0 to 1 and scaling up. Experience in building multi-billion SaaS/Adtech products for global markets. Currently leading multiple Ads Product for Microsoft with OKR responsibility of $100M+
Total experience is 12 years with 9 years in Product Management across ecommerce, Adtech, SaaS businesses
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Product Manager Lead, Microsoft Ads
Microsoft
07.2022 - Current
- Incubated and launched multiple Vertical Product Ads - Doctors & Clinic Ads, Lawyers &Legal services Ads an industry first product which automates ad copy creation and audience matching bringing TTGL to few minutes for advertisers. Netted ARR $5M+ across 20 large customers for MVP
- Leading Multimedia Ads for International markets - Launch in new supply, onboard customers in 190+ markets, launch across mobile and copilot chat experience. $30M+ ARR
- Launched monetization of windows surface, a unique opportunity to show ads on current non-monetized surfaces on bing and windows. $10M+ ARR
- Launched personalization of Text Ads using user travel search history and search history on advertiser website. $ 4M+ ARR
- Led development and adoption of Responsive Search Ads - RSA ($ 2Bn+ Rev) in 150+ countries. RSA is a leading text Ad format that leverages AI for automating and optimizing the ad copy creation & keyword/ parameter substitution for better CTR
Senior Product Manager, Airtel Ads
Airtel
07.2021 - 07.2022
- Platform Product Manager for Airtel Ads. Built capabilities like Audience match, retargeting, lookalike, location and demographics targeting to support $ 40M ARR
- Built multiple partner integrations for brand safe targeting and Ads Reporting & Attribution
- Airtel Ads Platform supported monetization of Airtel supply across Airtel, Wynk, DTH, SMS supply for 20M DAU and onboarded 500+ brands in one year
Senior Product Manager
Citrix
09.2019 - 07.2021
- Led the growth and adoption strategy for ADM service, SaaS offering for data/control plane for managing Citrix ADCs, growing Active customers 5x and 4x in 2 years
- Led growth initiatives like Webinars, Community management, content strategy
- Responsible for driving platform Analytics and Security Use cases - App performance anomalies, app usage, app security, network security etc.
- Built Machine learning based differentiating use cases on the SaaS offering to transition customers to Citrix ADM from compete products
Product Manager
Pisquare
12.2018 - 09.2019
- Built MVP of the HRTech platform PiTalent, with ML based use cases for Talent team
- Acquired 10 customers across US and APAC netting USD 1M ARR
Product Manager
Wipro
04.2016 - 12.2018
- Bootstrapped to launch a digital travel and expense product and achieved PMF in 1 year
- Built Travel Analytics use cases using rule based and ML based insights, netting USD 5M ARR
- Worked with multi functional teams across Sales, Ops, CSM and Engineering to accelerate growth flywheel
Business Consultant
Infosys
04.2015 - 04.2016
- Led the ecommerce transformation for a leading retailer, helping launch pilot in 3 cities. Online channel contributed Monthly run rate of 5Cr.
IT Manager
Tata Steel
07.2010 - 06.2013
- Led the core production operations module for a new 3 MTPA plant in Jamshedpur. Responsible for transforming Supply Chain needs to IT requirements and delivering
- Build IT apps which helped in digitizing plant operations with minimized downtime, reduced scrap, reduce inventory, faster dispatch
- Built dashboards for leadership to give visibility into plant revenue opportunities, plant utilization, SLAs, quality metrics
Education
MBA - General Management
IIM Indore
2015
BTech -
National Institute of Technology
2010
Skills
- Product Management
- Hi-Tech Product Strategy
- Product Monetization
- Product Led Growth
- Data Platforms
- Product Launches
- Product Lifecycle Management
Certification
- Certified in Microsoft Ads across Search, Shopping and Native ad formats
Timeline
Senior Product Manager Lead, Microsoft Ads
Microsoft
07.2022 - Current
Senior Product Manager, Airtel Ads
Airtel
07.2021 - 07.2022
Senior Product Manager
Citrix
09.2019 - 07.2021
Product Manager
Pisquare
12.2018 - 09.2019
Product Manager
Wipro
04.2016 - 12.2018
Business Consultant
Infosys
04.2015 - 04.2016
IT Manager
Tata Steel
07.2010 - 06.2013
MBA - General Management
IIM Indore
BTech -
National Institute of Technology
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