Asmita Paul

• Designed and facilitated AI-driven training programs by surveying employee adoption of generative AI tools, delivering workshops to boost usage and productivity across functions.
• Leveraged AI tools (Gamma for presentations, Canva for design, Claude for data-driven analysis, GPT for reports, dashboards, and documentation) to streamline lengthy processes, reduce turnaround times, and deliver faster, insight-driven outcomes.
• Partnered with leadership on workforce planning to ensure optimal staffing levels and anticipate future capability needs.
• Drove rewards and recognition programs, and implemented pulse surveys, ENPS, ESAT, and 180° feedback surveys to strengthen employee engagement and culture.
• Ensured compliance with labor laws, ISO, and SOC audit requirements, safeguarding organizational credibility and readiness.
• Coached managers on effective leadership using the Situation–Behavior–Impact (SBI) feedback model, enhancing team performance and feedback culture.
• Managed quarterly and annual performance reviews, ensuring fairness, and alignment with business goals.
• Led a People Operations associate handling onboarding-to-exit processes, payroll, and employee lifecycle management, ensuring seamless execution of HR operations.

D2C Baking Company ( Founded through Instagram)

https://www.instagram.com/crumble_bakes/

• Founded a D2C bakery through Instagram and scaled it to ₹20K MRR within the first year by building strong brand positioning and customer engagement strategies.
• Featured in Hindustan Times and Mint for entrepreneurial success.
• Built and maintained relationships with vendors, suppliers, and contractors, driving cost optimization, and improving turnaround times.
• Designed and executed social media campaigns (Facebook and Instagram ads, content writing, video editing), increasing the customer base and repeat orders by 40%.
• Managed end-to-end operations, including production, customer service, marketing, and financial management, demonstrating full P&L ownership.
• Developed the ability to think holistically and strategically, applying entrepreneurial problem-solving, and a growth mindset to scale business operations.

• Led the People Operations team of two, overseeing payroll, HR audits, insurance, and compliance.
• Served as HRBP for assigned business units (50% of the role), partnering with leaders to address attrition, engagement, and talent development.
• Designed and managed OKR-based performance management cycles, including biannual appraisals and manager capability building.
• Developed and implemented DEI and wellness programs, resulting in higher engagement scores in employee surveys.
• Automated HR processes with new tools, reducing administrative tasks by 20%.

• Managed end-to-end recruitment for over 150 hires annually, across junior to leadership roles, reducing agency dependency and saving recruitment costs.
• Partnered with leadership to resolve complex employee relations issues, mitigating risk, and ensuring compliance.
• Developed and implemented Rewards and Recognition frameworks, boosting employee engagement scores.
• Designed COVID-19 workplace operations and safety protocols, ensuring 100% compliance with government guidelines.

• Built HR policies, payroll processes, and hiring structures from scratch for the organization.
• Served as a trusted advisor to senior leadership on performance management and organizational development.
• Implemented structured recruitment processes, ensuring cultural fit, and reduced turnover.