Asra Iqbal
Bhopal
Summary
Business Analyst with 5+ years of experience in leveraging BI tools and data analytics to deliver actionable insights, improve operational efficiency, and support strategic decision-making. Skilled in requirement gathering, documentation, and cross-functional collaboration, with a strong track record of driving business growth and enhancing organizational performance.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Data Analyst
Elevate K-12
04.2024 - Current
- Built and maintained interactive dashboards in Power BI and Planhat to monitor key metrics for students, teachers, classroom coaches, and customers—providing leadership with real-time performance insights and improving visibility across schools and districts.
- Streamlined reporting workflows by automating manual processes, reducing turnaround time by more than half, and enabling stakeholders to access accurate information faster.
- Conducted in-depth analysis of educational outcomes to identify trends in student achievement and teacher effectiveness, driving data-backed strategic planning and resource allocation.
- Authored and maintained Business Requirement Documents (BRDs) and comprehensive documentation throughout dashboard development, ensuring clarity, alignment with business objectives, and smooth knowledge transfer across teams.
- Partnered with cross-functional teams—including product, operations, and customer success—to refine requirements and deliver analytics solutions that improved decision-making and customer experience outcomes.
- Mentored junior analysts on visualization techniques and best practices, enhancing team capability and dashboard adoption across the organization.
Business Analyst II
Saras Analytics
01.2022 - 10.2023
- Created Amazon seller dashboards with ETL, SQL, and PowerBI, driving data-driven decisions and increasing profitability.
- Expanded international client collaborations (USA, UK, EU), boosting client retention and driving substantial business growth.
- Specialized in Amazon Seller Central and Vendor Central projects, enhancing client competitiveness.
- Utilized analytics tools (Power BI, Tableau, etc.) for accurate insights, improving decision-making and business performance.
- Managed end-to-end projects with precise requirements gathering, streamlining data management, and handling ad-hoc requests, enhancing client satisfaction and reliability.
Business Analyst
Niyo Solutions
12.2019 - 12.2021
- Led cross-functional data analysis and insights generation, driving improved marketing campaign ROI and enhanced customer targeting strategies.
- Conducted post-campaign analyses and collaborated with retention and acquisition teams to refine customer profiles, resulting in more effective campaigns and higher customer retention.
- Provided Business-As-Usual (BAU) support for marketing inquiries, ensuring uninterrupted operations and maintaining high client satisfaction.
- Spearheaded initiatives to facilitate the transition of the blue-collar Indian workforce to digital platforms, leading to increased efficiency and financial inclusion, while also utilizing data to improve cross-selling strategies and customer satisfaction.
Education
M.Tech - Data Science
NMIMS
01.2020
B.E - Electronics and Communication
R.G.P.V
01.2017
Skills
- Advanced SQL
- Power BI
- Tableau
- Analytical Insights
- Interactive Data Dashboards & Reporting
- Python (NumPy, Pandas)
- BigQuery
- Snowflake
- PostgreSQL
- ETL
- DBT
- Matillion
- Big Data
- Google Data Studio
- Google Analytics
- Planhat
- Anaconda
- Base SAS
- Cumulio
Certification
- Zero to GANs Udemy
- R programming a to z from Udemy
- Python zero to hero from Udemy
- SAS Certified Base Programmer for SAS 9
Timeline
Data Analyst
Elevate K-12
04.2024 - Current
Business Analyst II
Saras Analytics
01.2022 - 10.2023
Business Analyst
Niyo Solutions
12.2019 - 12.2021
B.E - Electronics and Communication
R.G.P.V
M.Tech - Data Science
NMIMS