Astha Deo

Drove the product roadmap and execution for digital property platforms, improving engagement by 30% and conversions by 20%. Aligned cross-functional teams and translated business goals into product requirements, contributing to a 25% increase in sales outcomes.

Supported development of three B2B applications by managing documentation, wireframes, and sprint planning. Improved user efficiency by 20% through usability testing and collaborated with engineering and design to ensure smooth, timely delivery.

Designed SAP-based dashboards for the Customer 360 initiative, improving data accessibility by 40% and reducing onboarding time by 15%. Collaborated with product and analytics teams to translate stakeholder needs into data-driven, user-friendly interfaces. Gained hands-on experience in enterprise product delivery, agile execution, and stakeholder management.