Astha Krishna

• Develop high-quality, engaging content for various digital platforms
• Optimize content for SEO to improve online visibility
• Collaborate with cross-functional teams to align content with marketing goals
• Analyze content performance metrics and adjust strategies accordingly
• Ensure brand consistency across all content outputs

• Training a team of 3 writers
• Working on film ideas, bumper ad ideas and 'How to videos' for Progcap app
• Handling the regular social content requirement of IndiaMART and a fintech client, Progcap
• Scripting & Ideating upon bumper ads for Jeevansathi
• Strategizing, developing & overseeing the social content for Fever FM's event
• Working on 3+ successful pitches

Managing content requirements of TATA Realty Projects

• Handling social media requirements, web content and offline collateral of around 3 clients (BharatPe, PostPe & 12% Club) at one time
• Maintained Excel Sheets to manage the number of posts for all the clients on a monthly basis; 80 posts for BharatPe, PostPe & 12% Club
• In association with adept team members, handled social media strategy & content for Priyanka Gandhi Vadra
• Wrote and published 18+ blogs, articles for TCL, ensured zero plagiarism and updated with keywords for SEO
• Wrote A+ content for 20+ products for HealthKart
• Collaborated with chief creative officer and copywriting team to develop scripts for DVCs for multiple clients
• Collaborated with Chief Creative Officer and copywriting team to curate content for 6+ pitch decks
• Occasionally handling the client servicing to understand their concerns better
• Edited content produced by Creative Directors, modifying text to conform to company-wide branding standards and publication guidelines
• Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion

• Handling social media requirement & web content of around 10 clients at one time
• Wrote 4000+ words daily by creating articles, blogs, and social media content, 100% plagiarism free
• Maintained Excel Sheets to manage the number of posts for all the clients on a monthly basis; 22-25 posts/month/client
• Handling all communication on the offline front for the clients
• Handling a team of 2 copywriters and 1 intern
• Wrote and published blogs, articles, and social media content for around 15 clients ensuring zero plagiarism and updated with keywords for SEO
• Occasionally handling the client servicing to understand their concerns better
• Edited content produced by Creative Directors, modifying text to conform to company-wide branding standards and publication guidelines
• Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables

• Communicated directly with reporters to assess stories and improve quality of work
• Assigned stories, led content development meetings and reviewed completed stories to guide execution of concepts and tone
• Interviewed Chief Ministers, Ministers of State or other government officials to create interesting story for the social media & magazines
• Provided concise and constructive editorial feedback to writers
• Covered major event held Government of India of national and international interests and created compelling stories
• Assigned various topics and story concepts to 3 writers under me for coverage

• Exhausting creative skills by generating viral content for both print & digital media at a regular basis
• Working with a team to brainstorm ideas and further cementing it in the form of great content
• Interviewing celebrities, starlets & sometimes local heroes for magazine
• Completed thorough research into assigned topics
• Managed competing deadlines with efficiency
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach
• Used Grammarly to write and submit error-free social media and magazine's copy
• Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure

• Overseeing production & generating a Y-O-Y growth of 95% with around getting more than 20K audience engaged everyday with the company's social media handle
• Analysed competitor pages to locate backlink and keyword opportunities
• Identified target market and key segments through in-depth analysis of markets and related trends
• Used various software to analyse conversion rates across multiple digital channels
• Discussed SEO needs and optimized strategies for short- and long-term campaigns
• Devised strategies and roadmaps to support product vision and value to business