Astha Nigam
Gurugram
Summary
Resourceful Product Marketing Manager with 3+ years of experience designing product promotion objectives and global market strategies with consumer base expansion in mind. Determined assessor of untapped market sectors, identifying opportunity and launching targeted campaigns. Executing go-to-market plans for products and services. Increasing revenues, profits and market share through savvy product management and marketing.
Overview
3
3
years of professional experience
1
1
Certification
Work History
PRODUCT MARKETING MANAGER
HB SOLUTION SOFTWARE
10.2024 - Current
- Conducted market research on 15+ competitors, identifying 5 key industry trends to uncover opportunities and user needs.
- Analyzed 500+ user feedback responses, leading to a new product (Jira replacement) and 10+ feature enhancements, boosting user satisfaction by 20%.
- Assisted in defining product requirements, writing 50+ user stories, and creating 10+ wireframes, collaborating with designers via Figma.
- Led 120+ user interviews and surveys, implementing 3 retention strategies, resulting in a 12% increase in user retention through AI-assisted ride booking.
- Conducted client interviews to enhance UX/UI across 15+ software designs.
- Researched 5 USA grant programs, assisting in preparing an RFP deck that secured $50,000 in funding.
- Collaborated with cross-functional teams (support, sales, marketing) to align product and business goals, improving efficiency by 25%.
PRODUCT MARKETING EXECUTIVE
BRAIN CLUSTER ENTERPRISES
12.2021 - 01.2024
- Developed comprehensive product marketing strategies, transforming complex features into compelling market narratives and driving strategic product positioning
- Created high-impact marketing assets and launch campaigns that effectively communicated product value across multiple stakeholder groups
- Conducted deep market research and competitive analysis to uncover actionable insights and optimize marketing performance
- Collaborated cross-functionally to align sales, marketing, and product teams around unified go-to-market strategies
- Implemented data-driven performance tracking to continuously refine marketing approaches and enhance customer engagement
- Executed seamless product launches, managing end-to-end processes from strategic planning through post-launch evaluation
Education
B.SC. - MICROBIOLOGY
CSJM UNIVERSITY
06.2017
M.SC. - FORENSIC SCIENCE
GALGOTIYA'S UNIVERSITY
06.2020
Skills
- Product Strategy
- Market research
- Roadmap creation
- Prioritization
- Jira
- Campaign launches
- Zoho
- Power BI
- Go-To-Market Strategy
- Agile
- Figma
- Clever Tap
- GA4
- Atlassian
Certification
- Product Management Certification, Growth School Bangalore, 01/2024
- Email Marketing Certificate, HubSpot, 01/2024
Hobbies and Interests
- Cricket
- Driving
- Trekking
- Cooking
Timeline
PRODUCT MARKETING MANAGER
HB SOLUTION SOFTWARE
10.2024 - Current
PRODUCT MARKETING EXECUTIVE
BRAIN CLUSTER ENTERPRISES
12.2021 - 01.2024
M.SC. - FORENSIC SCIENCE
GALGOTIYA'S UNIVERSITY
B.SC. - MICROBIOLOGY
CSJM UNIVERSITY
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