Astha Shukla Chaubey

• · Strategic planning in line with the Institution’s goals. Leading all the activities of HR department – Recruitment, Compliances, Training & Development.
• · Manpower planning and capability building in line with future expansions of the Institute. Timely Recruitment of Faculty and Administrative staff as per sanctioned vacancies
• · Conduct Faculty recruitment drives as per the institute norms, conducting interviews of administrative staff, assess candidates, and monitor the entire selection process
• · Facilitate smooth onboarding of new employees, ensuring positive and informative orientation experience
• · Ensure compliances applicable to the Institute, responsible for Salary bills administration, allowances, increments, promotions, administer employee benefits programs including medical insurance, LTC, Leave policies etc.
• · Planning, creation, development, implementation and timely revisions of HR policies in accordance with broad Governmental framework and different IIM acts & guidelines
• · Implement & monitor the efficient Performance management system - Annual work norms of Faculty & Performance appraisal exercise of administrative staff
• · Ensuring compliances of Reservation Roster, replying to RTI queries & ministry responses.
• · Annual HR Budgeting and monitoring
• · Support senior leadership of the Institute for disciplinary and allied matters of Faculty & Staff
• · Systematic Training & Development measures and meaningful employee engagements
• · Nodal Officer on behalf of IIM Nagpur for NIRF 2024

• Leading the teams of Recruitment, Compliance and Learning & Development Cell to deliver strategic objectives of HR
• Planning & Execution of HR strategic plan in line with Organization’s growth plan carefully envisaging Career progression & succession planning for the employees
• Developing and implementing new strategies and policies in collaboration with senior management to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
• Monitoring the Strategic & Operational hiring utilizing innovative hiring tools
• Monitoring Statutory compliances, Establishing performance goals for departments outlining processes for achievement, Efficient Performance management system, Creation of incentive plans
• Monitor the Training need analysis, Organizing Trainings, Pre & Post analysis of Trainings, Efficiency & Effectiveness of Trainings
• Meaningful Employee Engagement Activities for cohesive Eco system
• Internal Branding through use of innovative social media marketing tools & employee engagement
• Strategic Expansion, opening of new offices, regular operations & cost monitoring etc
• Demonstrated proficient leadership skills to motivate employees and build competent teams.
• Identified and resolved issues between employees, promoting better collaboration and mutual respect.

• Creation & Execution of end-to-end media campaign with major thrust on result oriented promotional activities to create a strong brand presence and positioning
• Formulating the budgets with due weightage to different advertising & promotion mediums basis target segment analysis and managing different promotion agencies
• Media Planning, Negotiation with different Media groups, Conceptualizing, Designing & scheduling of the Advertisements in different mediums like News Papers, Magazines, Radio, TV Channels, Hoardings, Haldiram kiosks, PVR cinema etc
• Planning and coordination of different Marketing Events for Branding & Promotion like career fairs, career seminars, tie-ups with TOI, Lokmat etc
• To manage entire Digital Marketing campaign on different social media platforms
• Created an in-house Design wing to create collaterals like Advertisements, Brochures, Leaflets, Pamphlets, Corporate booklet etc. and to manage it as a profit center
• Execution of ground level activities like Mock CET, Bridge courses, Project Competitions, tie - up with schools etc.
• Coordinated the Ranking (NIRF) and Accreditation (NBA, NAAC) exercises of different Institutions in line with Management's expectations

• To manage & garner the Trade & Foreign Exchange portfolio of Mumbai
• To increase the revenue income from Trade & Forex in terms of volumes as well as the number of transacting clients by implementing strategies and solutions in order to have better penetration in the market
• To have a close association with the key customers of Trade & Forex and orienting them towards Hedging products and PCFC or Buyer’s credit so as to increase the stickiness with the customer
• To assist the team of Key Account Managers to manage their own portfolios and Business Bankers in acquiring the new business of Trade & Forex
• To work closely with the product team and to ensure smooth back office process to reduce the Turn around time and better service delivery to the customers
• To organize regular training sessions for the team and to disseminate the market and product related information to the team of KAMs and BBs to ensure delivery on all the parameters
• To arrange the result oriented Lead generation activities
• Set up an event calendar and establish fruitful relations with several Export promotion councils.

• To manage the client relationships and enhancing the Book Size of the assigned Branch.
• To manage the Trade and Foreign Exchange portfolio in terms of volumes and revenue
• To identify and network with prospective clients, generating business from the existing accounts for achieving increased sales growth
• To acquire new Trade and Forex Customers, Generating Revenue, Increasing Liability Book Size
• To provide Hedging solutions to clients such as Forwards and Options
• To provide Trade solutions & services like Plain vanilla remittances, Bill collections, Buyer’s credit and Foreign LC discounting etc
• To arrange the lead generation activities in co-ordination with different Branches

• To manage & garner the Asset portfolio from the SME segment of the Bank
• To Provide Working Capital solutions to SEG Clients
• To Target & Source clients for Fund Based Limits (CC ,OD ,WCDL), Non Fund Based Limits (LC & BG), Rapid Forex( Forwards, Options, Currency Swaps) and Limit against card receivables
• To recruit, train and manage the team of executives
• To develop and manage the alternate channels by association with Chartered Accountants and DSAs
• To arrange and manage marketing events for sourcing business like Customers’ meet, Association meets, Client communication, etc
• Collecting, collating and passing on market information to the respective departments so as to induce the Cross-Sales for Clusters, Trade Services (Factoring, Forfeiting, Bill Discounting), Private Equity, Unsecured Assets, CMS etc
• Sourcing Fixed Deposits from SEG Clients.

• To garner Liability Relationships from the SME segment of the Bank
• To acquire quality current account relationships through proper market coverage and penetration by managing the acquisition team
• To recruit, train and manage the team to get the maximum performance
• Identifying customers for CMS and payment services and providing them solutions
• Collecting, collating and passing on market information to the respective departments so as to induce the Cross-Sales
• Overall servicing of Customers in the area of SEG.

• Resolution of Customers’ Service issues and in turn to increase the Banking Relationship with them
• Responsible for Float increment from NCAs (New Customer Acquisitions) & ERV as well as Fixed Deposits Float
• To maintain the Relationships with High Net worth Corporate Clients

(Current A/c -customers)

• Cross-sell and Lead generation for other SEG products like CC, OD, LC, BG & SBL.

• Responsible for the Profitability of the Center
• Execution of Marketing Plans
• Budgeting, Advertising & Branding & Event coordination

• To run the Branch as a Profit Centre
• To Monitor the Concept Selling & Customer Service Team
• Generation & Execution of Marketing plans
• Branch Administration