Aswathi KV

A dedicated researcher with strong problem-solving skills and a quick learning ability, believing that hard work is the key to success.

• Project in Kerala Institute of Local Administration (KILA)
• Automatic slot allocation for vehicle in shopping malls
• Online Matrimonial site with ASP.NET and C#

Does Disclosure Duration Matter? An Analysis of the Persuasion Knowledge Model in Sponsorship Disclosure and Influencer-Brand Congruence Contexts, Journal of Communication Management, ABDC-B, Major revision

• Social media influencers' Covid 19 awareness campaigns-effect on brand awareness: A conceptual study, International conference organized by Sultan Qaboos University, Oman
• The role of homefluencers on consumers purchase intention during global Pandemic: a uses and gratification approach, mediating effects of consumer engagement, International conference organized by School of Business & Management, CHRIST (Deemed to be University), Bannerghatta Road Campus

10th AIM-AMA Sheth Foundation Doctoral Consortium, Academy of Indian Marketing (AIM), Jagdish Sheth School of Management (JAGSoM), 06/18/2022 - 06/23/2022

• Digital marketing, Department of Management Studies, G H Raisoni College of Engineering, Nagpur, ISTE, New Delhi
• Data Analysis using SPSS with Interpretation for social science, Internal Quality Assurance Cell (IQAC) of ST Pauls College, Bengaluru
• International Faculty Development Program on Reference Manager for Scholarly Writing: A Hands-On, Nehru Institute of Management Studies (NIMS)

• Date of Birth: 10/24/93
• Nationality: Indian
• Marital Status: Single

• English
• Malayalam
• Hindi

• Review Article, Kanaveedu, A., & Kalapurackal, J. J. (2022). Influencer Marketing and Consumer Behaviour: A Systematic Literature Review. Vision, 0(0)., https://doi.org/10.1177/09722629221114607
• Case Study, Kanaveedu, A., Kalapurackal, J.J., N., E., Sinha, M. and Nagpal, M. (2024), "WOW Skin Science: strategic adaptation for responsible advertising", Vol. 14 No. 3., https://doi.org/10.1108/EEMCS-03-2024-0103
• Book Chapter, Kanaveedu, A. & Kalapurackal, J. J. (2024). A Conceptual Study on the Impact of COVID-19 Awareness Campaigns by Social Media Influencers on Brand Awareness. In D. Burrell (Ed.), Leadership Action and Intervention in Health, Business, Education, and Technology (pp. 142-154). IGI Global., https://doi.org/10.4018/979-8-3693-4288-6.ch007
• Book Chapter, Kanaveedu, A., Kalapurackal, J. J., N., E., & Sinha, M. (2024). A Conceptual Framework for Consumer Engagement in Social Media Influencer Posts. In T. Tarnanidis & N. Sklavounos (Eds.), New Trends in Marketing and Consumer Science (pp. 72-88). IGI Global., https://doi.org/10.4018/979-8-3693-2754-8.ch004

• Dr Naveen Amblee, Associate Professor, Indian Institute of Management Ahmedabad, 079-71524932, naveena@iima.ac.in
• Dr Sreedhar G, Professor, Indian Institute of Management, Kozhikode, 04952809104, drgsridhar@iimk.ac.in
• Dr Sanal Kumar Velayudhan, Professor (Retired), Indian Institute of Management, Kozhikode, +91-9446409289, sanalkumarv@gmail.com

• Art of drafting literature review for social science research, Kongu Business School
• Beginners Workshop on Research in Social Science-I, Nodal Office, Christ [Deemed to be University]
• Introduction to Structural Equation Modelling using Warp PLS, Centre for Research, Christ [deemed to be University]
• Workshop on Proposal Preparation and Presentation, Centre for Research, Christ [deemed to be University]
• Case-based Methodology: A Pedagogical Tool for Teaching, Case Development Cell (CDC) of D. Y. Patil B School

I hereby declare that the information furnished above is true to the best of my Knowledge and belief., Bangalore, Aswathi K V

Bharat Electronics Limited (BEL), 05/01/2015 - 06/04/2015, To understand organization structure, SWOT analysis, and function of different departments and submit a report.

• Proficient in MS-Office
• SPSS
• Tableau
• PLS SEM