A startup player, interested in identifying, strategizing, and growing new business ideas and categories. Core team member and a key player in the rapid (0 to 12cr monthly revenue )growth of an Ed-tech start-up
Overview
9
9
years of professional experience
1
1
Certification
Work History
Head of Academics and Content
Entri app
Kochi
03.2018 - Current
Built and executed effective GTM strategies to drive growth and increase the market share & revenue from test prep and skilling courses
Spearheaded the launch and growth of multiple categories (Test prep and skilling), achieving a 3 Lakh to 12cr in Monthly revenue within 6 Years.
Developed and executed a data-driven GTM strategy for New categories such as Elevate Commerce - 0 to 1 cr monthly revenue growth in 12 months
Managed the P&L for 12 categories with full ownership
Successfully identified and validated product market fitness of multiple courses
Fostered seamless cross-functional collaboration between product, sales, marketing, and operations, driving increased efficiency and improved customer satisfaction.
Established and tracked key performance indicators (KPIs) for category Mangers, analyzing data to identify growth opportunities and implement strategic adjustments.
Conducted in-depth qualitative and quantitative research to understand user needs and preferences, informing product development and marketing initiatives.
Implemented market-competitive pricing and positioning strategies
Operated with complete autonomy and accountability, owning the success of projects from planning to execution.
Co-Founder
Insight Learning Habitat
09.2017 - 03.2018
Started an offline learning environment, a kind of a hangout spot for students, scholars, and teachers where they can find good books, coffee, and co-learners.
Associate Software Engineer
Accenture
10.2014 - 07.2016
Asp.net & Application Packaging
Education
Bio-Medical Engineering
Sahrdaya College of Engineering and Technology
01.2014
Skills
GTM Leadership
Market Research and Analysis
Strategic Planning
Business Strategy
P&L Management
Data-Driven Decision Making
Cross-Functional Collaborations
Presentation and Communication
Category management & Team Building
Certification
Instructional Design - Needs analysis and Story Boarding