Ashwin Palo
AVP - Business Consulting
Bangalore
Summary
Accomplished Consultant drives organizational improvements through leveraging expertise in research and system enhancement. Well-versed in collaborating with employees and leaders to resolve control and procedural problems negatively affecting business operations. Dedicated to cost, process and resource optimization.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
1
1
Language
Work History
AVP Business Consulting
HSBC
Bangalore
10.2020 - Current
- Worked with HSBC key markets to address multi touch attribution problems and Performance marketing campaign optimization for efficiency and volume
- Developed an inhouse web behaviour tool and analytical heatmap tool to measure click stream data.
- Aided senior leadership during executive decision-making process by generating automating reports to recommend corrective actions and improvements.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
Account Co-Ordinator
Google
07.2019 - 09.2020
- Coordinating with Retail, E-Commerce, Payment and OTT based large high spend clients for Optimizing, Scaling and growth in India and APAC region
- Handled budgets up to 10million USD/month
- Successfully Launched Audible Suno(AZ) In India
- Launched Amazon Movie Ticket Payment PAN India
- Worked with Amazon Retail and Amazon Prime Video to grow
- Led projects and analyzed data to identify opportunities for improvement.
- Exceeded goals through effective task prioritization and great work ethic.
Digital Marketing Manager
Webenza
Bangalore
01.2018 - 06.2019
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Managed budgets up to 1 million USD/month
- Offering a mediamix to various clients on other traffic generating sources like Facebook, LinkedIn, Twitter, Quora, which will create an aura of positive sentiment about the products and Services
- Optimising Conversition, Smoothening User Journey, Website Path Monitoring & Content Distribution are one of my day to day activities
- Managing various Native ads and Programmatic AdNetworks and Content Syndication Platforms
- Managing PR activities of Clients with the help of other PR Agencies
- Manage Cross functional teams to devise click funnels, Customer Journey, and mapping them to existing database of clients
- Built a separate business unit for Affiliate marketing for Webenza.
Digital Marketing Manager
Zippserv
Bangalore
03.2017 - 12.2017
- Developed 3 Products to help Customers in the buying journey of their dream home (Rajakaluve, Guidance Value calculator, PricePoint Design)
- Created, Liasoned and Maintained a new Service for Home Loan Customer by adding value to the service
- Conducting competitor analysis on prices, products, offers, customer engagement activities.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
Assistant Manager Digital Marketing
Flipclass
Bangalore
10.2014 - 02.2017
- Led the set-up of the paid and social media campaigns and other accounts needed for marketing
- Developed, Designed, Framed, Monitized, Managed and Marketed 2 mobile APP(fliptutor and vocabsmith), Worksheets and Mindquest
- Lead Generation through Facebook, Taboola and Google.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Increased customer satisfaction by resolving issues.
- Drove operational improvements which resulted in savings and improved profit margins.
- Maintained energy and enthusiasm in fast-paced environment.
Mechanical Engineer
JK Paper
Rayagada, Odisha
Jul.2010 - Jul.2012
- Attended project planning meetings to coordinate mechanical system designs with structural and architecture teams, mitigate design conflicts and coordinate delivery timelines.
- Interfaced with development engineers, scientists and suppliers to resolve quality issues.
- Altered and modified designs to meet requirements and eliminate malfunctions.
- Identified deficiencies in mechanical processes to develop improvements.
- Designed ventilation systems for cleanrooms and general manufacturing facilities.
Education
B.Tech - Mechanical
Indira Gandhi Institute of Technology
Talcher 08.2006 - 07.2010
Master of Business Administration - Power Management
Maharshi Dayand University
Delhi 07.2012 - 07.2014
EPGM - Management
Indian Institute of Management Lucknow
Lucknow 07.2020 - 10.2021
Skills
Business models
Strategic planning
Ad development
Keyword optimization
Business expertise
Business Process Workflow
Business practices understanding
Client consulting
Understanding of business functions
Business needs analysis
Strategic Business Relationships
Additional Information
- Author of a Book: Uncluttering Programmatic Advertising. Award: Best Digital Transformation Enabler of the Year (For Client: Rittal India) Aswini kumar Palo Date of Birth:
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
AVP Business Consulting
HSBC
10.2020 - Current
EPGM - Management
Indian Institute of Management Lucknow
07.2020 - 10.2021
Account Co-Ordinator
Google
07.2019 - 09.2020
Digital Marketing Manager
Webenza
01.2018 - 06.2019
Digital Marketing Manager
Zippserv
03.2017 - 12.2017
Assistant Manager Digital Marketing
Flipclass
10.2014 - 02.2017
Master of Business Administration - Power Management
Maharshi Dayand University
07.2012 - 07.2014
Mechanical Engineer
JK Paper
Jul.2010 - Jul.2012
B.Tech - Mechanical
Indira Gandhi Institute of Technology
08.2006 - 07.2010