Summary
Overview
Work History
Education
Skills
Additional Information
Work Availability
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Ashwin Palo

Ashwin Palo

AVP - Business Consulting
Bangalore

Summary

Accomplished Consultant drives organizational improvements through leveraging expertise in research and system enhancement. Well-versed in collaborating with employees and leaders to resolve control and procedural problems negatively affecting business operations. Dedicated to cost, process and resource optimization.

Overview

9
9
years of professional experience
7
7
years of post-secondary education
1
1
Language

Work History

AVP Business Consulting

HSBC
Bangalore
10.2020 - Current
  • Worked with HSBC key markets to address multi touch attribution problems and Performance marketing campaign optimization for efficiency and volume
  • Developed an inhouse web behaviour tool and analytical heatmap tool to measure click stream data.
  • Aided senior leadership during executive decision-making process by generating automating reports to recommend corrective actions and improvements.
  • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.


Account Co-Ordinator

Google
07.2019 - 09.2020
  • Coordinating with Retail, E-Commerce, Payment and OTT based large high spend clients for Optimizing, Scaling and growth in India and APAC region
  • Handled budgets up to 10million USD/month
  • Successfully Launched Audible Suno(AZ) In India
  • Launched Amazon Movie Ticket Payment PAN India
  • Worked with Amazon Retail and Amazon Prime Video to grow
  • Led projects and analyzed data to identify opportunities for improvement.
  • Exceeded goals through effective task prioritization and great work ethic.

Digital Marketing Manager

Webenza
Bangalore
01.2018 - 06.2019


  • Administered marketing calendar and posted new content to coincide with new product and service releases.
  • Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
  • Evaluated monthly performance statistics and used data to inform future strategies.
  • Tracked and capitalized on emerging industry trends to boost campaign performance.
  • Managed budgets up to 1 million USD/month
  • Offering a mediamix to various clients on other traffic generating sources like Facebook, LinkedIn, Twitter, Quora, which will create an aura of positive sentiment about the products and Services
  • Optimising Conversition, Smoothening User Journey, Website Path Monitoring & Content Distribution are one of my day to day activities
  • Managing various Native ads and Programmatic AdNetworks and Content Syndication Platforms
  • Managing PR activities of Clients with the help of other PR Agencies
  • Manage Cross functional teams to devise click funnels, Customer Journey, and mapping them to existing database of clients
  • Built a separate business unit for Affiliate marketing for Webenza.

Digital Marketing Manager

Zippserv
Bangalore
03.2017 - 12.2017
  • Developed 3 Products to help Customers in the buying journey of their dream home (Rajakaluve, Guidance Value calculator, PricePoint Design)
  • Created, Liasoned and Maintained a new Service for Home Loan Customer by adding value to the service
  • Conducting competitor analysis on prices, products, offers, customer engagement activities.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.

Assistant Manager Digital Marketing

Flipclass
Bangalore
10.2014 - 02.2017
  • Led the set-up of the paid and social media campaigns and other accounts needed for marketing
  • Developed, Designed, Framed, Monitized, Managed and Marketed 2 mobile APP(fliptutor and vocabsmith), Worksheets and Mindquest
  • Lead Generation through Facebook, Taboola and Google.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Increased customer satisfaction by resolving issues.
  • Drove operational improvements which resulted in savings and improved profit margins.
  • Maintained energy and enthusiasm in fast-paced environment.

Mechanical Engineer

JK Paper
Rayagada, Odisha
Jul.2010 - Jul.2012
  • Attended project planning meetings to coordinate mechanical system designs with structural and architecture teams, mitigate design conflicts and coordinate delivery timelines.
  • Interfaced with development engineers, scientists and suppliers to resolve quality issues.
  • Altered and modified designs to meet requirements and eliminate malfunctions.
  • Identified deficiencies in mechanical processes to develop improvements.
  • Designed ventilation systems for cleanrooms and general manufacturing facilities.

Education

B.Tech - Mechanical

Indira Gandhi Institute of Technology
Talcher
08.2006 - 07.2010

Master of Business Administration - Power Management

Maharshi Dayand University
Delhi
07.2012 - 07.2014

EPGM - Management

Indian Institute of Management Lucknow
Lucknow
07.2020 - 10.2021

Skills

Business models

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Additional Information

  • Author of a Book: Uncluttering Programmatic Advertising. Award: Best Digital Transformation Enabler of the Year (For Client: Rittal India) Aswini kumar Palo Date of Birth:

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Timeline

AVP Business Consulting

HSBC
10.2020 - Current

EPGM - Management

Indian Institute of Management Lucknow
07.2020 - 10.2021

Account Co-Ordinator

Google
07.2019 - 09.2020

Digital Marketing Manager

Webenza
01.2018 - 06.2019

Digital Marketing Manager

Zippserv
03.2017 - 12.2017

Assistant Manager Digital Marketing

Flipclass
10.2014 - 02.2017

Master of Business Administration - Power Management

Maharshi Dayand University
07.2012 - 07.2014

Mechanical Engineer

JK Paper
Jul.2010 - Jul.2012

B.Tech - Mechanical

Indira Gandhi Institute of Technology
08.2006 - 07.2010

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Ashwin PaloAVP - Business Consulting