ATHARVA SONAWANE
Pune
Summary
Dynamic e-commerce professional with a proven track record at Frido, driving 100% fill rates and reducing stock discrepancies by 40%. Expert in marketplace operations and client relationship management, leveraging data-driven insights to enhance fulfillment workflows. Adept at cross-functional leadership and process improvement, ensuring optimal inventory planning and client satisfaction.
Overview
8
8
years of professional experience
Work History
Assistant Manager - E-commerce & Marketplace Operations
Frido
03.2024 - Current
- Spearheaded the launch of quick commerce operations, achieving a 100% fill rate across platforms and scaling FMCG product availability to 10+ cities within 3 months.
- Manage end-to-end marketplace operations across Amazon Seller Central, Flipkart, Myntra, Blinkit, Zepto, and Instamart – ensuring 100% fulfillment TAT compliance and maintaining high seller health scores.
- Managed inventory planning and forecasting across D2C, marketplaces, and quick commerce channels using WareIQ’s integrated platform to maintain optimal stock levels and reduce stockouts by 25%.
- Integrated Unicommerce WMS & OMS, achieving 40% reduction in stock discrepancies and enhancing order accuracy with seamless multi-channel synchronization.
- Partnered with logistics aggregators (Delhivery, Bluedart, Shiprocket, Pickrr) to improve delivery TAT and reduce shipping costs by 12% through rate negotiations and performance monitoring.
- Automated manual reporting workflows, cutting order processing time by 30% through continuous process improvements.
Key Accounts Manager – E-commerce Operations
Quickshift
01.2022 - 03.2024
- Achieved Best KAM Award for exceptional client retention and resolution, maintaining a 95% retention rate across portfolio.
- Managed 15+ key e-commerce accounts (each generating ₹50L+ monthly revenue) across Amazon, Flipkart, and Seller Flex – ensuring SLA compliance, resolving escalations, and driving client retention.
- Collaborated with cross-functional teams to resolve marketplace-related issues (listing errors, shipment delays, returns management), achieving a 98% client satisfaction score.
- Streamlined onboarding and integration of clients onto OMS platforms (Easycom, Unicommerce), enhancing marketplace order management and fulfillment workflows.
- Reviewed logistics partners and shipping aggregators weekly, providing data-driven insights to clients for operational optimization.
Key Accounts Manager
Cars24
01.2021 - 01.2022
- Negotiated vehicle acquisitions, closed 20+ transactions monthly, streamlined client experience from inquiry to delivery.
- Retained key clients and exceeded monthly retention targets by 15% through proactive communication and relationship management.
- Mentored junior account managers, improved client relations and data analysis skills across the team.
Customer Care Executive
Connect Solution
Pune
01.2019 - 01.2021
- Guided customers through vehicle selection using consultative selling techniques, enhancing purchase decisions.
- Generated daily leads for Tata Motors, boosting dealership sales pipeline by 25%.
- Collaborated with team members in Pune to achieve sales goals.
Education
Bachelor of Business Administration -
Pune University
Pune, India01-2021
Skills
- E-commerce operations
- Marketplace operations
- Amazon Seller Central
- E-commerce platforms
- Unicommerce (WMS/OMS)
- WareIQ
- Inventory management
- Listing optimization
- Data analysis
- Process improvement
- Google Analytics
- Cross-functional teams
- Stakeholder management
- Client management
Accomplishments
- Reduced stock discrepancies by 30% at Frido through Unicommerce WMS/OMS integration and optimized inventory planning.
- Saved 50,000 by reconciling account discrepancies and optimizing logistics costs at Quickshift.
- Awarded Best KAM for outstanding client retention, resolution, and portfolio performance (Quickshift).
- Achieved 100% fill rate and scaled quick commerce operations across Blinkit, Zepto, and Instamart within 3 months.
Personal Information
Hobbies: Exploring logistics & e-commerce tech trends, Gaming, Movies & Content Creation
Timeline
Assistant Manager - E-commerce & Marketplace Operations
Frido
03.2024 - Current
Key Accounts Manager – E-commerce Operations
Quickshift
01.2022 - 03.2024
Key Accounts Manager
Cars24
01.2021 - 01.2022
Customer Care Executive
Connect Solution
01.2019 - 01.2021
Bachelor of Business Administration -
Pune University