Summary
Overview
Work History
Education
Skills
Certification
My Mission
Writing, Reading, Research and Travel
Languages
Additional Experience: Rosewood Nursery, Redwood Montessori Nursery, Children’s House Montessori: R
Quote
Timeline
ProjectManager
Athina Abigail D’Silva (Assoc. CIPD)

Athina Abigail D’Silva (Assoc. CIPD)

Human Resource Director
Mumbai,Maharashtra

Summary

Born and raised in Abu Dhabi, UAE, with 14 years of global experience across the UK, USA, Dubai, UAE, India and Canada. Recently relocated to Mumbai, aiming to revolutionize talent acquisition and employee growth while bridging the gap between client needs, employee engagement and company objectives.


I understand and read people for a living, leveraging their professional needs and requirements;ensuring they align with the company ethos and mission.

Overview

16
16

Years Of Global Professional Experience

Work History

Content, Marketing, Social Media, Business Development, HR, Corporate Communication, Copywriting

Freelance
07.2021 - Current
  • Managed influencers, curated events, and created content
  • Hosted events in the Hospitality and Nightlife industry
  • Led marketing, strategy, and product launches for lifestyle brands.

Head of Business Development, Recruitment, Corporate Communication & 360 Marketing

Boost Events & Communication
10.2023 - 04.2024
  • Developed and executed strategic business development initiatives across India, UAE, and Mumbai markets
  • Negotiated contracts with vendors for optimal pricing, improving profit margins across the organization.
  • Spearheaded online and offline marketing campaigns, enhancing brand visibility and engagement
  • Managed cross-functional teams to drive successful project completion and achieve organizational goals.
  • Optimized internal processes for greater efficiency, streamlining workflows and reducing costs.
  • Secured high-level collaborations with industry partners for mutually beneficial outcomes.
  • Oversaw end-to-end recruitment processes, managing talent acquisition and seamless onboarding
  • Managed client relationships, ensuring high-quality service and fostering long-term partnerships for sustained growth.
  • Spearheaded customer acquisition strategies, successfully onboarding numerous new clients.

Creative Director

Acture Media
05.2022 - 06.2023
  • Led marketing campaigns for 21 diverse clients, driving brand growth
  • Produced engaging content and boosted brand visibility
  • Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
  • Managed cross-functional teams for successful projects.
  • Developed talent acquisition strategies for attracting top-tier creative professionals, resulting in an expanded skill set within the department.
  • Developed strategic communication and marketing plans.
  • Mentored junior designers, fostering professional growth and enhancing overall team capabilities.

Head of PR, Marketing, Business Development, HR

H.Ajoomal Fine Jewellery, Tissa Fontenada, Hcraft Fine Jewellery, By H Harshad, Ram Ajoomal, Lodi Shoes
05.2021 - 04.2023
  • Orchestrated marketing strategies and managed HR functions
  • Coordinated marketing, agreements, and PR strategies.
  • Demonstrated strong organizational and time management skills while managing multiple projects/ roles like event launches and curation of website content, end to end Social Media Management and 360 Recruitment.
  • Designed a collection for the sister company H. Craft for 'Friendship Day', which sold out at various exhibisions

Education

TQUK Level 5 in Teaching English as a Foreign Language -

UK
12.2020

Post Graduate Certificate in Education & Training (PGCE) -

University of Dundee
10.2020

Post Graduate Certificate in Human Resources (CIPD) -

Bradfield Group
01.2014

Bachelor of Business Administration -

Heriot-Watt University
06.2013

Skills

  • Social Media Strategy
  • Campaign Management
  • Critical Thinking
  • Verbal and written communication
  • Networking and relationship building
  • Social Media Copywriting
  • Event Management
  • Effective Organization
  • Progress Monitoring
  • Strategic Networking
  • Job Posting Optimization
  • Employee Relations
  • Recruitment Marketing
  • Onboarding expertise
  • Employment law knowledge
  • Offer negotiation
  • Training and Onboarding
  • New Hire Training
  • Employment Verification
  • Job Applicant Interviews
  • Human resources policies
  • Job Offer Development
  • Client Relationship Management
  • Process Improvement
  • Performance Evaluation
  • Networking
  • Policy Development
  • C-suite executive relations
  • Networking Events
  • Client Development
  • Global recruitment
  • Promotional Campaigns
  • Event Planning
  • Thought leadership
  • Talent Acquisition

Certification

  • Inspiring Young People in STEM Education, 04/2020
  • Understanding Classroom Interaction (Corporate Training), University of Pennsylvania, USA, 11/2019
  • Inquiry-Based Education, University of Texas, USA, 09/2019
  • Introduction to Family Engagement in Education (counselling for young placement joiners), Harvard University, USA, 03/2019
  • First Aid for Babies and Children, International Federation of Red Cross and Red Crescent Societies, 02/2018
  • MS Office Certification, Galaxy Institute, Abu Dhabi

My Mission

Having recently transitioned to Mumbai, my mission is to innovate talent acquisition and foster employee development, aligning individual aspirations with organizational goals. Passionate about equitable workplaces, I seek an employer committed to pay parity and gender inclusivity.

Writing, Reading, Research and Travel

My journey through writing, reading, research, and travel has been a fusion of personal passion and professional growth. As an HR professional with a CIPD background and expertise in 360 marketing, I've seamlessly integrated my love for systems and structures into every aspect of my work.

Through voracious reading and research, I've embraced neo marketing concepts, blending authenticity and personalization to connect deeply with audiences. My global travels have ingrained in me the importance of cultural inclusion and diversity, shaping my approach to both marketing strategies and organizational culture.

I thrive on implementing global best practices, leveraging my HR/CIPD knowledge to foster inclusive workplaces and drive business success. Now, I'm on the lookout for a culture-rich company where my unique blend of skills and experiences can flourish, making a meaningful impact every step of the way.

Languages

Arabic
Intermediate (B1)
English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)

Additional Experience: Rosewood Nursery, Redwood Montessori Nursery, Children’s House Montessori: R

Additional Experience:

  • Rosewood Nursery, Redwood Montessori Nursery, Children’s House Montessori: Regional roles in education consultancy, management, and HR across UAE. { Voted 'outstanding' by the Ministry Of Education (UAE) - ADEK}
  • Blue Vision Management: HR Assistant Manager, Marketing| Abu Dhabi Example: Developed and implemented HR training programs resulting in a 20% increase in employee satisfaction within six months.
  • Know-How for Management Consulting: Psychometric Assessor, HR & Marketing Executive, Business Development | Abu Dhabi {100% recruitment rate for Government companies operational under: ADNOC, Mubadala (and it's subsidiary companies), successfully consulted with the Al Mubarak Family of the UAE and managed all their recruitment needs fo all their family businesses.
  • Al Noor Hospital Group PLC: Human Resource Manager | Abu Dhabi
  • APCO Worldwide: HR Intern, Client Servicing, Business Development, Management | USA & Dubai

Quote

“Train people well enough so they can leave. Treat them well enough so they don’t want to.”
Sir Richard Branson

Timeline

Head of Business Development, Recruitment, Corporate Communication & 360 Marketing

Boost Events & Communication
10.2023 - 04.2024

Creative Director

Acture Media
05.2022 - 06.2023

Content, Marketing, Social Media, Business Development, HR, Corporate Communication, Copywriting

Freelance
07.2021 - Current

Head of PR, Marketing, Business Development, HR

H.Ajoomal Fine Jewellery, Tissa Fontenada, Hcraft Fine Jewellery, By H Harshad, Ram Ajoomal, Lodi Shoes
05.2021 - 04.2023

TQUK Level 5 in Teaching English as a Foreign Language -

UK

Post Graduate Certificate in Education & Training (PGCE) -

University of Dundee

Post Graduate Certificate in Human Resources (CIPD) -

Bradfield Group

Bachelor of Business Administration -

Heriot-Watt University
Athina Abigail D’Silva (Assoc. CIPD)Human Resource Director