Atreyi Mukherjee
Kalyani
Summary
Dynamic and adaptable MBA professional with B.Tech in Computer Science and industrial experience of 4 months in Infosys as Associate Consultant and 32 months in Wipro as a Project Engineer. Open to a broad range of management, marketing and analytical focused projects, have strong foundations in management, marketing, data modelling, statistical and AI-driven research. Proficient in Python, ml, consumer behaviour, product management. I have hands-on experience in tackling diverse challenges including cancer identification, deriving market strategy.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Associate Consultant
Infosys Ltd
Bangalore
05.2025 - Current
- Collaborated with teams to analyze client requirements and develop tailored solutions.
- Conducted research to support strategic recommendations for client challenges.
- Prepared documentation outlining project objectives, timelines, and deliverables for clients.
- Performed servicenow testing for an us client.
Marketing Research and Analytics Intern
ITC Ltd.
04.2024 - 06.2024
- Enhanced ITC's Product Survey Program (PSP) by proposing process improvements in 15 key areas, increasing survey efficiency and accuracy.
- Conducted structured surveys targeting verified cigarette consumers and leveraged statistical data analysis techniques in the responses to access preference, usage pattern and brand perception.
- Identified key trends and consumer behaviors, delivering detailed insights into brand awareness, loyalty, and sales performance to provide actionable insights on trends, brand awareness, marketing and product development decisions.
Project Engineer
Wipro Ltd.
Kolkata
09.2020 - 05.2023
- Performed automotive static code analysis for a $200M project for a Japanese automotive company, ensuring compliance with MISRA C and ISO 26262 standards using Helix QAC
- Conducted unit testing with VectorCast to ensure optimal software quality for embedded systems.
- Designed project plans and schedules for engineering initiatives.
- Managed project documentation and maintained clear communication channels.
- Maintained project schedule by monitoring project progress, coordinating activities and resolving problems.
- Collaborated with cross-functional teams to ensure project alignment.
Summer Research Intern
Jadavpur University
Kolkata
06.2018 - 07.2018
- Primary Focus: Implemented advanced image segmentation techniques (e.g. Canny Edge Detection) and enhanced preprocessing (Gaussian filtering, histogram equalization) to improve cell boundary identification and contrast in cytology images.
- Extracted features to build a comprehensive dataset to train machine learning models (SVM, Random Forest, KNN), with 92% accuracy with SVM in classifying normal vs. abnormal cells.
Education
MBA - Major in Marketing ,Minor in Analytics
International Management Institute
New Delhi 07.2023 - 05/2025
Bachelor of Technology - Computer Science
Government College of Engineering and Textile Technology
Berhampore 07.2016 - 08.2020
High School -
Kalyani University Experimental High School
West BengalHigh School -
Kalyani University Experimental High School
West BengalSkills
- Python
- C
- C
- Excel
- MATLAB
- Tableau
- Scikit-learn
- TensorFlow
- BeautifulSoup
- HTML
- CSS
- JavaScript
- Nodejs
- MongoDB
- Client analysis
- ServiceNow testing
- Statistical data analysis
- Project documentation
- Data visualization
- Market analysis
- Problem solving
- Data Modelling
- Visualization
- Text Analytics
- Social Network Analytics
- Data Mining
- Marketing Management
- Consumer Behaviour
- Brand Management
- Digital Marketing
- CRM
- Sale & Distribution
- Strategic Management
- Operations Management
- Survey Methods
Certification
- Product Management, Marketing analytics, Fore Vision, 10/24
- Introduction to Marketing, University of Pennsylvania, 08/23
- Using AI for Market Research, Coursera, 07/23
- Full Stack Web Development (MERN), Coding Ninjas, 03/20 - 09/20
- Machine Learning, Mywbut, 06/19
Projects
- Consumer Behaviour Analysis for Strategic Marketing in Maternity Healthcare, Formulated a consumer-centric marketing strategy by pinpointing key decision factors to enhance brand positioning. Advanced patient retention with loyalty programs and digital outreach, identifying telemedicine and personalized care as growth opportunities in Tier II/III cities., ITC Ltd., Gurgaon
- B.Tech Thesis: Identification of Cancer-Associated Genes Using Fuzzy-Rough-Set-Based F-Information and Water Swirl Algorithm on Gene Expression Datasets, Developed an advanced gene selection method (FRFI-WSA), identifying 16 cancer-associated genes from over 7,000, enhancing clinical relevance. Improved diagnostic accuracy by using fuzzy logic for precise cancer subtype classification.
Volunteer Experience
- Core Member, Aashvast Engineering, Conducted COVID-19 relief camps, distributing medical aid, food, and necessities. Led educational initiatives and conducted online classes for slum areas.
- Campaign Lead, "Minimum Rs 3 - No Judgement" Donation Drive, Successfully organized relief camps and a book drive for students affected by Cyclone Amphan.
Awards
'Wunderkid' and 'Habit Flagbearer - Demonstrating Stewardship' awards, Wipro, For superior performance and leadership.
Languages
- English, Fluent
- Bengali, Native
- Hindi, Fluent
Timeline
Associate Consultant
Infosys Ltd
05.2025 - Current
Marketing Research and Analytics Intern
ITC Ltd.
04.2024 - 06.2024
MBA - Major in Marketing ,Minor in Analytics
International Management Institute
07.2023 - 05/2025
Project Engineer
Wipro Ltd.
09.2020 - 05.2023
Summer Research Intern
Jadavpur University
06.2018 - 07.2018
Bachelor of Technology - Computer Science
Government College of Engineering and Textile Technology
07.2016 - 08.2020
High School -
Kalyani University Experimental High School
High School -
Kalyani University Experimental High School