
Dynamic and results-driven Agriculture Marketing Manager with 4 to 7years of experience in leading successful marketing campaigns within the agricultural sector. Adept at developing and implementing strategic marketing plans to drive product awareness, increase market share, and boost sales. Skilled in market research and analysis, identifying emerging trends, and adapting marketing strategies accordingly to develop the products.
· Currently managing marketing operations in multiple states including MP, UP and RJ
· Planned and executed a variety of activities such as spot meetings, mega meetings, and van campaigns
· Contributed to multiple exhibitions including Baramati Krushak, Agro Asia, and Krushithon.
· Plan for category and product wise demos across the three states and conduct demo site meeting on same plots
Conducting pre-season and post-season PDAs for targeted crops.
· Led expansion initiatives in MH and GJ states.
· Enhanced B2B channel growth by identifying key territories and clusters for development
· Developed and executed various tactics to rapidly expand the network of B2B alliances
· Planned dealer meets, referral schemes, and attractive offers to strengthen market presence.
Successful onboarded 2300+ B2B partners within a two-year period, Including MH and GJ state
· Managed a field sales team across five states including MH, GJ, RJ, MP, UP.
· Scheduled field visits to engage in exhibitions, dealer meetings, and mega farmer meetings.
· Implemented target setting strategies based on sales potential
· Published daily target report to drive sales.
· Engaged in weekly meetings aimed at enhancing understanding of market dynamics
· Worked closely with the relevant team to share ad hoc requests
· Led and facilitated effective training programs
· Check and approve monthly expenses
Earned trust of farmers through successful problem-solving and delivering satisfactory solutions, leading to significant sales growth