Avani Pai
Social Media Manager
Mumbai
Summary
To build a career in a growing organization where I can get the opportunity to learn new skills, to contribute positively to a dynamic team, learn from experienced colleagues and actively contribute towards the growth of the organization. I am committed towards learning and accepting new challenges in order to build a fulfilling career in the media field.
Overview
2
2
years of professional experience
23
23
years of post-secondary education
Work History
Freelancing as a Production Intern
Vijmax Films
8 2023 - Current
- Assist with the setup and breakdown of equipment on set
- Coordinate with production team members to ensure smooth workflow during shoots
- Manage and organize props, wardrobe, and other production elements
- Clapperboard operation and marking positions
- Worked for Bank of India, Welspun and Mirae Asset
- Developed strong communication skills through regular interactions with supervisors, peers, and other department personnel.
Social Media Manager
Storydek
02.2024 - 06.2024
- Strategy development: Develop, implement and manage social media strategies that align with business goals
- Content creation and management: Create, curate and manage published content (images, video and written)
- Develop and oversee social media content calendars
- Collaborate with others departments (sales and HR) to manage reputation and coordinate actions
- Community Management: Communicate with followers, respond to queries promptly, and monitor customer reviews
- Foster relationships with industry professionals and influencers via social media
- Content Quality Control: Review the content intended for broadcast to ensure it meets our quality standards, adheres to brand guidelines, and aligns with our overall messaging strategy
- Evaluate and approve the overall creative execution, including the placement and integration of logos, graphics, ensuring all text and copy are correctly placed, free of errors, and check other visual elements
- Provide constructive feedback to content creators and designers, suggesting necessary revisions to enhance quality and effectiveness
Social Media Manager
Lawrence Dcunha (Cinematographer)
10.2023 - 12.2023
- Identify target audiences and create content that resonates with them
- Created the social media calendar
- Created engaging and shareable content (stories, reels, short videos and posts) for Instagram, LinkedIn and YouTube, including text, image, and video content
- Responding to comments, messages and mentions promptly
- Created BTS videos on-set for social media handles
- Worked for ICICI Prudential Mutual Fund advertisement ft. Milind Soman
Social Media Manager
CreamyNuts Café
10.2022 - 12.2022
- Strategy Development: Develop and implement a comprehensive social media strategy aligned with overall marketing goals
- Identify target audiences and create content that resonates with them
- Created the social media calendar
- Content creation: Created engaging and shareable content for Instagram and YouTube, including text, image, and video content
- Community management: Responding to comments, messages and mentions promptly
Marketing intern
Goodspace Application
8 2022 - 10.2022
- Contact the potential customers
- Let them know about the programs and make them register for the same
- Maintain a client database sheet
Education
Post Grad. Diploma in Media and Event Management -
Indian School of Media, St. Xavier's College
Mumbai 06.2023 - 09.2024
B.A. Journalism and Mass Communication -
Vishwakarma University
Pune 07.2020 - 05.2024
12th - HSC
St. Mira's College
Pune 09.2018 - 03.2020
10th - CBSE
Vidyashilp Public School
Pune 04.2001 - 03.2018
Skills
Social Media Management
Content Creation
Content Development
Facebook, Instagram, LinkedIn
Broadcast journalism
Extracurricular Activities
Produced an after-movie for Lakshminarayana Global Music Festival – 2023 ft. Kavita Krishnamurthy. Directed and shot an advertisement for Vishwakarma University, Pune. Worked as a hospitality intern with WIP Events for a VIP wedding in Udaipur with 600+ guests. Had a small scale business of hand painted mandala paintings, canvas paintings, mug paintings and diya paintings. Participated in various dance competitions and conducted dance workshops for kids. Won multiple prizes in sports. Diploma in Acting from CineCraft Academy Acting workshop through Indian Television Academy. Shot for 2 celebrity photographers workshops as a model and won a prize at Pantaloons Fashion Show. Modeling workshop from ‘Modellado’ institute.
Timeline
Social Media Manager
Storydek
02.2024 - 06.2024
Social Media Manager
Lawrence Dcunha (Cinematographer)
10.2023 - 12.2023
Post Grad. Diploma in Media and Event Management -
Indian School of Media, St. Xavier's College
06.2023 - 09.2024
Social Media Manager
CreamyNuts Café
10.2022 - 12.2022
B.A. Journalism and Mass Communication -
Vishwakarma University
07.2020 - 05.2024
12th - HSC
St. Mira's College
09.2018 - 03.2020
10th - CBSE
Vidyashilp Public School
04.2001 - 03.2018
Freelancing as a Production Intern
Vijmax Films
8 2023 - Current
Marketing intern
Goodspace Application
8 2022 - 10.2022
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