Avantika Mehta
Mumbai
Overview
9
9
years of professional experience
Work History
Regional Key Accounts Manager
Pidilite Industries Limited
Mumbai
11.2023 - Current
- Managed >300 Key Accounts of Pidilite in the Industrial segment in the entire West region contributing to more than 60% of the monthly zonal sales
- Handled a team of 6 Key Account Executives, 1 Technical Key Account Service Engineer and indirectly 15 sales in-charges across age groups and experience, backgrounds
- Ensured sale of entire range of industrial adhesives, growing the core and achieving targeted growth across categories as devised during our quarterly, annual planning meets, with territory and category level planning
- Hired internal, lateral talent and recommended promotion for internal talent for the same
- Initiated a training program in co-ordination with the product specialists RnD and the HRBP
Market Development Manager
Pidilite Industries Limited
Chandigarh
06.2023 - 10.2024
- Managed all BTL, Consumer Activations, Field Marketing initiatives across Chandigarh, Punjab, Haryana and J&K
- Responsible for overseeing marketing and sales teams in managing the execution of all new product launches, activations
- Maintained smooth relations and double-digit growth in secondary sales of our top 100 contributing dealers
- Participated in Quarterly Planning exercise for deciding targets to be adhered to, keeping category growth targets in mind
- Managed a team of 4 experienced market development In-charges to ensure achievement of all parameters that drive business and strategically their scorecard achievement so that they also stay motivated
- Maintained strong relations with > 200 influencers and arranged > 50 meets with them to build engagement and strengthen our brand
MBA Summer Associate
Pidilite Industries Limited
Mumbai
04.2020 - 05.2020
- Designed a construct for loyalty programs for two distinct customer groups, based on their needs and alignment of interests in a manner which is feasible for the company and builds engagement and long-term relationships based on best industry practices used as benchmarks
- Was offered a Pre-Placement Offer based on my performance on the same
Sales Executive
Metco Creations
Mumbai
04.2018 - 04.2019
- Identified potential clients, taking appointments with the concerned persons, attending meetings, giving product presentations and even in the process of follow ups and co-ordination with the production department
Intern
India Assistance
Mumbai
04.2016 - 05.2016
- Worked in the Marketing department, assisting in devising a marketing plan for the launch of their new, niche service, in co-ordination with the sales team and HR for team building
- Worked on ground level and was in charge of creating networks with our potential service providers
Education
MBA -
NMIMS Mumbai
Mumbai, India03.2021
Bachelors in Management Studies -
Lala Lajpat Rai College of Commerce And Economics
Mumbai01.2018
High School Diploma -
Jai Hind College
Mumbai01.2015
High School Diploma -
Cathedral And John Connon School
Mumbai01.2013
Skills
- Sales and Marketing Management
- People Management
- B2B Communication
- B2C Communication
- Multiple Stakeholder Management
- Hiring and Training
- Negotiation
Accomplishments
Our zone was the top performing zone for FY 23-24 with highest key accounts growth of more than 20% and is at the top even at a YTD level for FY 24-25, My team member was awarded best KAE in Q3 for achieving maximum growth of >30%, Understanding the potential and ambition of one of my reportees, I helped groom him for a managerial role and he took over as ASM and was the first from the division to grow from the ranks, All 4/4 of my team members in my first managerial role emerged as the national champions and runners up respectively based on their annual performance, Groomed one of the senior CMDIs for the next role and recommended him to take over after me and he officially took over afterwards after a detailed Handover, Awarded Rank 10 in the batch based on academic performance in Jai Hind College, Performance in the top 1% in 12th standard Maharashtra State Board examination
Hobbies and Interests
- Represented my district in basketball
- Was Vice-captain of my school women's cricket team
Timeline
Regional Key Accounts Manager
Pidilite Industries Limited
11.2023 - Current
Market Development Manager
Pidilite Industries Limited
06.2023 - 10.2024
MBA Summer Associate
Pidilite Industries Limited
04.2020 - 05.2020
Sales Executive
Metco Creations
04.2018 - 04.2019
Intern
India Assistance
04.2016 - 05.2016
MBA -
NMIMS Mumbai
Bachelors in Management Studies -
Lala Lajpat Rai College of Commerce And Economics
High School Diploma -
Jai Hind College
High School Diploma -
Cathedral And John Connon School
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