Avantika Simone
Bangalore
Summary
Accomplished professional in the retail landscape delivering exceptional value as a Brand Specialist. Forward-thinking approach, excelling in effective communication and effortless multitasking along with demonstrating strong analystical and deductive skills in the sports category. Experience in IT and SaaS industries enables successful navigation of partnerships and vendor management, showcasing impressive ability to build strong relationships at all levels of an organization. Known for thoroughness and organizational skills, highly skilled in stakeholder management and strategic planning.
Overview
4
4
years of professional experience
Work History
Brand Specialist
Retail Business Services
02.2024 - Current
- Optimized vendor performance through data-driven insights to conduct deep-dives, leading to improved KPIs, including increased sales velocity, better customer reviews and optimized pricing strategies for vendors carrying USD 2.5mil to USD 11mil revenue
- Expanded Vendor Selection and Product Offerings by onboarding 250+ new products in the Apparel, Sports and Outdoors categories, increasing overall selection by 6% and reducing out-of-stock occurrences to ensure continuous availability
- Drove revenue growth by spearheading marketing and promotional initiatives, enhanced catalog and product quality, achieving 88% revenue growth and a 120 bps increase in customer conversion YoY, significantly enhancing product discoverability and brand awareness
- Leveraging strategic vendor relationships into onboarding new vendors for Fashion and Fitness product family, aligning Amazon's vision with theirs and retaining/growing them as the team's Expansion SME
- Conducted successful Quarterly Business Reviews with 8 vendors, presenting actionable insights that led to strategy shifts, driving a 140% increase in COGS QoQ
- Collaborated and strategized with vendor on deal fundings basis product performances and inventory, set up high-velocity promos comprising 1,100 ASINs resulting in sales amounting to USD 800k per event across all my vendors
- Collaborated across teams like inventory and supply chain, retail and category to resolve vendor challenges, enhancing relationships and minimizing escalations, thorough cleanup of catalog achieving 1167 bps increase in item data quality scores YoY
Alliances Manager
Kapture CX
09.2023 - 02.2024
- Responsible for designing the Hyperscalers and Tech Partnerships segments as part of the alliances program established in the organization
- Devised the go-live timeline and actionable for Google Marketplace Partner Advantage portal whilst coordinating with Search and Google representative
- Produced marketing collaterals and playbooks for the two segments
- Established contact through global outreach as designated POC for SAP-.iO, PE Build and S/4 Hana Cloud
- Comparative analysis done between Kapture's offerings and SAP to understand the compete vs complement angle
- Stakeholder analysis performed on revenue generation team for SAP and GCP on a global level
- Extensive global outreach conducted to gain traction amongst sellers for both SAP and GCP
- Lead the India motion for resellers, having onboarded 9 brands in 45 days
Account Manager
Dell Technologies
05.2021 - 08.2023
- Boosted sales volume by extensive coverage across competitors' territories with a 36% increase in direct business YoY
- SaaS sales experience for selling VMware, Microsoft Licenses, Adobe, Office Suites, Anti-Virus & security software along with delivering technical solutions, products, and /or services that address customer needs of varying complexity
- Expanded corporate and government accounts by 7.5% in 2 quarters in the education and healthcare domain, through direct and channel selling
- Executed complete sales cycle process, from prospecting to product positioning and closing with a 34% leap in revenue across all LOBs YoY
- Maintained strong understanding of competitors' missions, offerings and market share in greenfield and acquisition territories of Tamil Nadu and Kerala
- Cross-functional collaboration with teams within the organization for expedited customer acquisition and retention for 200+ accounts
- Actively involved in the launch and adoption of web-based solution called 'Dell Premier Portal' amongst healthcare customer base pan India
- Worked towards penetration of the tool through all phases of product ownership, increasing country-wide e-rev% to 23% in FY23
- Implemented and executed AI for Youth in KAHE, a collaborative branding venture between Intel and Dell Technologies
- CSR Lead for OneIndia Sales Team at Dell Technologies, curating volunteering programs in exchange across nation-wide NGOs
- Lead for inbound and outbound lead generations, follow-ups and closures for the team
Education
PGDM - Retail Management
K J Somaiya Institute of Management
Mumbai, India04-2021
Bachelor of Science - Economics
Symbiosis School of Economics
Pune, India04-2018
ICSE -
La Martiniere For Girls' School
Kolkata, India04-2015
Skills
- Partner enablement (Hyperscalers, Tech, E-comm)
- Customer and vendor acquisition
- Commendable interpersonal and communication skills
- Government e-marketplace (GeM)
- Channel/Partner and Account/Territory Management
- Client Relation Management (CRM)
- Business Development and Cold Calling
- Customer engagement strategies
- Promotion development
Competencies And Tools
- Partner enablement (Hyperscalers, Tech, E-comm)
- Customer and vendor acquisition
- Commendable interpersonal and communication skills
- Government e-marketplace (GeM)
- Channel/Partner and Account/Territory Management
- Client Relation Management (CRM)
- Business Development and Cold Calling
Timeline
Brand Specialist
Retail Business Services
02.2024 - Current
Alliances Manager
Kapture CX
09.2023 - 02.2024
Account Manager
Dell Technologies
05.2021 - 08.2023
PGDM - Retail Management
K J Somaiya Institute of Management
Bachelor of Science - Economics
Symbiosis School of Economics
ICSE -
La Martiniere For Girls' School
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