Avinash Kesarkar
Marketing & Planning Head
Mumbai,Maharashtra
Summary
Professional with a rich experience of more than 20 years in pharmaceuticals Sales,Marketing & Business Development.
Lead Business vertical by transforming a low productivity & non viable business to sustainable & profitable business by outperforming key competitor & Industry growth.
High –impact marketing professional offering a track record of building brand recognition and sales. Exceptional achievement, designing and executing strategic marketing plans.
Leveraged market research , industry analysis , and customer insights to anticipate and counter competitive actions,
Overview
24
24
years of professional experience
6
6
years of post-secondary education
Work History
Marketing & Planning Head
RANBAXY Laboratories Ltd, Pharmaceuticals Ind.Ltd
Mumbai, MAharashtra
01.2010 - Current
- Launched new division in Ortho & GI therapy with 5 year strategic plan with major focus on gaining market share & increasing bottom line of the company.
- Created Ortho & GI portfolio & driven business pan India with 325 Strong field force.
- Now Rs.200 Cr plus business vertical from modest start of Rs.35 Cr within 10 years & profitability of 30%.
- Constantly surpassing budget with CAGR of > 21% since last 4 yrs & working within budgeted resources.
- Turn around low productivity division in to fast growth high productivity business unit with net contribution of more than 30%.
- 4 new brands launched in 1 year of which 3 crossed 10 Cr internal sales in 1st year of launch.
- Achieved leadership position in 4 out of 5 focused brands with high growths.
- Received Ranbaxy Jewel in the Crown award 2014 for successfully organizing & participating in IOACON (Indian Ortho Association Conference) to showcase flagship brands of the company.
- Received Ranbaxy Jewel in the Crown award 2013 for successfully organizing & executing 250 Key opinion leaders Orthos meet (Orthotrendz) from across India.
- Received Ranbaxy Jewel in the Crown Award 2012 for marketing plan created for Altraday.
- Smooth co-ordination with cross functional areas as well as external agencies.
- Successful track record of brand management including industry mega brands like Shelcal & Volini.
Group Product Manager
SHREYA LIFE SCIENCES
Mumbai, Maharashtra
05.2008 - 06.2010
- Therapeutic Range Neutraceuticals & Anti-TB range brand management with increased market share.
- Developing and designing marketing strategies to fuel the turnover & growth of division.
Product Manager
ELDER PHARMACEUTICALS LTD
Mumbai, MAharashtra
07.2005 - 04.2008
- Joined as Product Manager in Sep’07.
- Launched Shelcal –CT (Elder Pharma) touched Rs.11Cr in first year of launch & current sales of Rs.40 Cr annually.
- Driving the development & implementation of marketing strategies, resulting in improved efficiency & accelerated sales growth & profitability.
- Directing development of customer oriented business models.
- Budget monitoring to rationalize available resources for better sales performance.
- Continuous development of products in terms of presentation, formulation, packaging, pricing etc.
- Therapeutic Range Mainly anti-osteoporosis range which includes market leader brand like Shelcal .
Field Sales Officer
NOVARTIS India Ltd
01.2000 - 06.2005
- Established research molecule in anti osteoporosis therapy achieving Rs.5 Cr sales in Yr.1
- Promoted to Area manager in Apr’03 in mature brands business unit promoting flag ship brands like Voveran & Otrivin,
- Attended Sales management workshop in India & International location for 4 consecutive years.
- Hands on with team management & drive them to performance orientation.
Field Sales Officer
RHONE POULENC RORER
10.1997 - 11.1999
- Launched a new sales team with research molecules in orthopedic therapy
- Established brand equity & managed over 50 top customers with personal rapport.
Education
M.M.M. (Post-Graduation - Marketing Management
Mumbai University ; Chetana’s Institute of Management Studies
Mumbai, MH 04.2003 - 03.2006
Bachelors - Science
Wilson College, Mumbai University
Mumbai, MH 04.1994 - 03.1997
Skills
Marketing & Sales Management
Business Development
Product Management
Strategic portfolio management
Timeline
Marketing & Planning Head
RANBAXY Laboratories Ltd, Pharmaceuticals Ind.Ltd
01.2010 - Current
Group Product Manager
SHREYA LIFE SCIENCES
05.2008 - 06.2010
Product Manager
ELDER PHARMACEUTICALS LTD
07.2005 - 04.2008
M.M.M. (Post-Graduation - Marketing Management
Mumbai University ; Chetana’s Institute of Management Studies
04.2003 - 03.2006
Field Sales Officer
NOVARTIS India Ltd
01.2000 - 06.2005
Field Sales Officer
RHONE POULENC RORER
10.1997 - 11.1999
Bachelors - Science
Wilson College, Mumbai University
04.1994 - 03.1997