Praveen Kumar REDDY
Bengaluru
Summary
Dynamic sales leader with a proven track record of driving revenue growth through strategic market expansion and partner relationships. Expert in sales process optimization and team leadership, achieving P&L-positive centres and scaling operations effectively. Passionate about delivering results and fostering high-performance cultures.
Overview
13
13
years of professional experience
1
1
Certification
Work History
National Director - Expansion & Growth
Vedantu Innovations Pvt Ltd
Bengaluru
01.2025 - Current
- Leading national expansion strategy for offline learning centers across India, driving end-to-end execution from investor identification and deal closure to operational setup.
- Successfully established 15+ Vedantu Learning Centres across multiple markets.
- Secured ₹25+ crore investment in the OND quarter, strengthening the offline expansion roadmap.
- Built capacity for 4,000+ students, creating a projected ₹80+ crore revenue opportunity for FY 2026–27.
- Designed scalable operational frameworks aligning investor partnerships, admissions strategy, and center performance metrics.
State Head - Offline Expansion
Vedantu Innovation Pvt. Ltd.
01.2024 - Current
- Onboarded 12+ strategic partners and launched multiple revenue centers, achieving cashflow positivity in Year 1.
- Led sales expansion initiatives in AP&TS region, increasing market presence and driving revenue growth.
- Delivered 100% P&L-positive centres through efficient sales strategy, optimal budgeting and man-power handling.
- Established operational framework from inception with partner-led approach, streamlining collaboration and enhancing service delivery.
- Established structured review and performance tracking systems to run a clean sales model
Category Head - US Markets
KnowledgeHut (UpGrad Group)
07.2023 - 03.2024
- Managed revenue generation for Agile/Scrum programs in US markets.
- Delivered 4X revenue growth through digital-led GTM.
- Achieved 3.8X ROI on ₹11L marketing spend.
- Expanded team from 12 to 36, enhancing operational capacity.
- Refined CAC:LTV metrics to support sustainable revenue growth.
Business Director
Turito
08.2022 - 07.2023
- Built US & Canada sales from scratch.
- Generated ₹20Cr+ revenue in 8 months.
- Created referral-led revenue engine contributing 40-50% of monthly business.
- Scaled digital marketing revenue from $5K to $25K/month.
Deputy Director - Sales
Vedantu Innovation Pvt. Ltd.
12.2020 - 08.2022
- Generated $5M+ revenue contributing ~20% to organizational topline.
- Managed multiple Centre Heads with full revenue accountability.
- Improved ASP and conversion through new channel strategies.
Centre Head
Vedantu Innovation Pvt. Ltd.
01.2021 - 12.2021
- Led a 60-member team delivering ₹12Cr revenue.
- Built high-quality lead funnels improving conversion rates.
- Successfully adapted business across online & offline transitions.
Sales & Marketing Manager
SSERD
01.2016 - 01.2018
- Developed marketing strategies and partnerships to enhance brand visibility.
Sales Executive
Jubilant Retail
01.2013 - 01.2014
- Consistently exceeded targets through strong client engagement.
Education
B.Tech - Aerospace Engineering
Alliance University
Skills
- Market Expansion
- GTM Execution
- Revenue Growth Strategy
- Sales Team Leadership
- Customer Acquisition
- Lead generation
- Partner / Channel Sales
- Pipeline management
- Process optimization
- Marketing alignment
- Partner relationships
Certification
- Certified Scrum Master
- PMP (Executive Program)
- Executive Diploma - General Management
- Lean Six Sigma Green Belt (Pursuing Black Belt)
- SQL & Data Analytics
- Digital Marketing
Key Sales Achievements
- ₹20Cr+ revenue built in < 1 year
- ₹5Cr + topline ownership
- 20% business contribution at org level
- 40-50% revenue via referrals
- Led teams up to 200+ members
- Built international sales from zero
- Improved margins by ~35% through pricing strategy
- 3.8X marketing ROI achieved
Leadership Extra Achievements
- State & National Level Boxing Medalist
- Captain - College Cricket Team
- IIT Kanpur Techkriti Participant
Languages
- Hindi
- Telugu
- Kannada
- Tamil
- Malayalam (Basic)
- English
Core Sales Capabilities
- Revenue Growth Strategy
- Sales Team Leadership
- Market Expansion
- P&L Management
- GTM Execution
- Lead Generation & Conversion
- Partner / Channel Sales
- Cross-Sell & Upsell Strategy
- Performance Marketing Alignment
- Sales Process Optimization
- Forecasting & Pipeline Management
Sales Leadership Summary
High-impact Sales Leader with 10+ years of experience driving revenue growth, building high-performing teams, and scaling markets across India and international geographies (US & Canada). Proven ability to: Build sales engines from scratch, Lead large teams (200+), Own full P&L responsibility, Deliver ₹20Cr+ revenue growth in under 12 months, Drive 20%+ topline contribution, Build referral & cross-sell revenue streams contributing up to 50% of business. Expert in scaling both digital and offline business models through structured GTM, strong people leadership, and data-driven decision-making.
Timeline
National Director - Expansion & Growth
Vedantu Innovations Pvt Ltd
01.2025 - Current
State Head - Offline Expansion
Vedantu Innovation Pvt. Ltd.
01.2024 - Current
Category Head - US Markets
KnowledgeHut (UpGrad Group)
07.2023 - 03.2024
Business Director
Turito
08.2022 - 07.2023
Centre Head
Vedantu Innovation Pvt. Ltd.
01.2021 - 12.2021
Deputy Director - Sales
Vedantu Innovation Pvt. Ltd.
12.2020 - 08.2022
Sales & Marketing Manager
SSERD
01.2016 - 01.2018
Sales Executive
Jubilant Retail
01.2013 - 01.2014
B.Tech - Aerospace Engineering
Alliance University