AVIRUP GUHA
Hyderabad,TG
Overview
4
4
years of professional experience
1
1
Certification
Work History
Product Manager
Redefin Capital
10.2023 - 11.2023
- Collaborated with cross-functional teams to understand the core competencies of Redefin Capital and leveraged that to develop app for Retail Investment in startups(Moonshot)
Social Media & Content Marketing
Gujarat Gold Jewellery Show
06.2023 - 09.2023
- Achieved 1700% boost in Instagram followers & 483% rise in account engagement through organic Social Media campaign
Account Manager
ZAP Cricket
01.2023 - 03.2023
- Onboarded 12 cricket influencers as Brand Partners, boosting cricket gear sales by more than 40%
MI-IMPACT
Tupperware
07.2022 - 03.2023
- Modelled GTM strategy as External Consultant to help foray into Nutraceutical Market, saving cost to the tune of INR 13 Lacs
Senior Systems Engineer
Infosys
10.2021 - 05.2022
- Oversaw Quality Assurance of loaning process automation for a leading US mortgage company ensuring Zero Defect Leakage
Systems Engineer
Infosys
08.2019 - 09.2021
- Performed transaction processing of card payments on behalf of First Data using Vision+, reducing downtime by 10%
Education
PGP -
MICA
01.2024
B.Tech - Electronics And Electrical
Kalinga Institute Of Industrial Technology
01.2019
Class XII -
DAV Model School
01.2015
Class X -
Mary Immaculate School
01.2013
Certification
- Create a Brand Strategy, LinkedIn Learning, 2023
- Power BI for Beginners, Simplilearn, 2022
- Fundamentals of Digital Marketing, Google, 2022
Summer Internship
2 Months, Medtronic, Gurgaon, Marketing Intern, 04/01/23, 06/01/23, Conducted Social Listening to map search patterns of Aortic Stenosis(AS) patients using tools like Meltwater & Hootsuite, Developed questionnaire & interviewed 23 cardiologists ( target: 15) to map Consumer Journey using Primary Research, Identified 10+ data points to map Consumer Journeys for AS patients and caregivers to identify lacunas & strategize interventions, Identified an untapped market for TAVR and devised marketing strategy to increase high-end TAVR market size by 800%, Mapped Competitive Analysis of keyword ranking through Keyword Research using SEMrush & Google Trends for 40+ cities, Devised a framework using Excel to identify keywords which would fetch the highest number of footfalls at minimum cost
Accomplishments
1st place, Picasso, IIIT, Bhubaneshwar 2018, 2nd place, Drawing competition of Archaeological Survey of India, Kolkata Circle 2007, Won, RISE Award, For Project Contribution Excellency, Infosys 2021, Won, INSTA Award, On-Site Client Appreciation, Infosys 2022
Live Projects
- Redefin Capital, Cyprus, Product Manager, 10/01/23, 11/01/23, Collaborated with cross-functional teams to understand the core competencies of Redefin Capital and leveraged that to develop app for Retail Investment in startups(Moonshot), Reduced Customer TAT by 25% by defining features, designing MoonShot App Architecture, Reduced Product Development Cycle by creating High-Fidelity Wireframes, Product Roadmap, PRD & User Flow
- Gujarat Gold Jewellery Show, Ahmedabad, Social Media & Content Marketing, 06/01/23, 09/01/23, Achieved 1700% boost in Instagram followers & 483% rise in account engagement through organic Social Media campaign, Accomplished an increase of 300% & 460% in average likes and impressions per post to enhance online visibility
- ZAP Cricket, Meerut, Account Manager, 01/01/23, 03/01/23, Onboarded 12 cricket influencers as Brand Partners, boosting cricket gear sales by more than 40%, Achieved B2B sales growth of 22% while working with brands like Adidas, PUMA, etc., Part of the Digital Marketing team to increase impressions by 82% and engagement by 54% by conducting SEO marketing
- Hamari Pahchan NGO, Delhi, Social Entrepreneurship, 08/01/22, 09/01/22, Raised INR 3,11,300 overachieving target by 107% by conducting fundraising campaigns through online and offline channels
- Tupperware, Gurgaon, MI-IMPACT, 07/01/22, 03/01/23, Modelled GTM strategy as External Consultant to help foray into Nutraceutical Market, saving cost to the tune of INR 13 Lacs, Proposed expansion zones for Product Portfolio & modelled Sales Projections to help guide volume & differentiation strategies, Addressed product form & storage challenges by conducting market studies at channel & category levels and on compliances
Mica Placement Season
2023-24
Positions Of Responsibility
- MICA, Member, Placement Committee, 2023-24, Secured average of INR 2.26 Lacs stipend for top 50% candidates with 70+ recruiters with 35+ new recruiters, Devised SOPs & responsible for multiple stakeholder and crisis management for conducting a successful Summer Placements Season
- MICA, Member, Networking & Marketing Vertical, MLS, MICA Leadership Series, 2022-23, Conducted 20+ leadership speaker sessions with the CXOs of companies like GSK, Zomato, Hyundai, General Mills, Larsen & Toubro, Zivame, Lenovo, MRF Tyres among others
- KIIT Student Activity Centre, Member, Apogeio, Aeronautical Society of KIIT Student Activity Centre, 2016-19, Lead Team Udaan to win 1st prize at Aircraft Build Competition by Institute Of Aeronautics Astronautics and Aviation
Hobbies and Interests
- Painting
- Cooking
- Cricket
Timeline
Product Manager
Redefin Capital
10.2023 - 11.2023
Social Media & Content Marketing
Gujarat Gold Jewellery Show
06.2023 - 09.2023
Account Manager
ZAP Cricket
01.2023 - 03.2023
MI-IMPACT
Tupperware
07.2022 - 03.2023
Senior Systems Engineer
Infosys
10.2021 - 05.2022
Systems Engineer
Infosys
08.2019 - 09.2021
PGP -
MICA
B.Tech - Electronics And Electrical
Kalinga Institute Of Industrial Technology
Class XII -
DAV Model School
Class X -
Mary Immaculate School