Avni Saxena
Gurgaon,HR
Summary
Enthusiastic professional with talent in developing and implementing digital and social media programmes leading to high interaction rates. Highly skilled at identifying trends and uncovering insights through social listening. Brings distinct communicational skills resulting in productive collaboration with influencers, celebrities and other content creators.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Social Media Specialist ||
VSplash Techlabs
Remote
10.2023 - Current
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Utilized AI tools to create and schedule posts, optimizing content for maximum reach.
- Analyzed performance metrics to refine strategies and improve ROI.
- Managed social media accounts, growing follower base by 20%.
- Collaborated with marketing and design teams to align brand messaging.
Social Media Specialist
DE:BSM Asia
Gurgaon, India
09.2022 - 10.2023
- Strategically develop and execute impactful social media campaigns to elevate brand presence and engagement.
- Expertly utilize analytics to optimize performance and drive data-driven strategies for maximum impact.
- Spearheaded influencer collaborations, orchestrating impactful partnerships to amplify brand reach and engagement.
- Spearheaded influencer collaborations, orchestrating impactful partnerships to amplify brand reach and engagement.
- Innovatively crafted compelling in-house content, tailored to resonate with target audiences and drive meaningful engagement.
- Developed a variety of content for Instagram, including Reels, graphics, YT shorts, videos and images.
LinkedIN Marketing
Propvista Aviation
Remote
06.2023 - 10.2023
- Strengthened company's business by implementing new marketing plans.
- Drive organic growth on LinkedIn through strategic content creation, optimization, and community management.
- Optimize LinkedIn profiles and content for increased reach and impact, utilizing keyword optimization and data-driven insights.
- Deliver measurable results through freelance LinkedIn marketing services, enhancing client reputation and industry influence.
- Phoned leads from referrals and telemarketing lists and asked appropriate questions to determine their needs and requirements.
SEO Intern
Mecarnic Pvt. Ltd.
New Delhi
07.2022 - 09.2022
- Enhanced organic search rankings through on-page and technical optimizations as an SEO intern.
- Crafted captivating meta tags and optimized snippets, boosting click-through rates (CTR) effectively.
- Leveraged data-driven insights for refining content and enhancing search visibility during internship.
- Spearheaded backlink building initiatives to fortify online presence with authoritative links.
- Improved user experience by analyzing site navigation and recommending necessary changes for easier access to information.
Social Media Marketing Intern
Suvidha Mahila Mandal
Remote
06.2022 - 07.2022
- Supported social media marketing initiatives as an intern, contributing to campaign development and execution.
- Assisted in crafting engaging content and managing social media channels to enhance brand presence and engagement.
- Conducted research and analysis to identify emerging trends and opportunities for audience engagement and growth.
- Collaborated with cross-functional teams to coordinate social media activities and ensure brand consistency.
- Provided valuable insights and recommendations based on performance data, contributing to continuous optimization of social media strategies.
Education
Bachelor of Science -
Kalinga University
Raipur, India2022
Intermediate -
Mother Athena
Budaun, India2019
High School Diploma -
De Paul
Budaun, India2017
Skills
- Instagram marketing
- Content creation
- Video Editing
- Content Writing
- Influencer Marketing
- Editorial calendar development
- Brand development
- Reputation management
- Facebook marketing
- Digital marketing
- Canva
- Reporting and analysis
- SEO
Certification
- Certificate in Digital Marketing.
Hansraj College, DU
- Certificate in Graphic Designing.
The Great Learning
Timeline
Social Media Specialist ||
VSplash Techlabs
10.2023 - Current
LinkedIN Marketing
Propvista Aviation
06.2023 - 10.2023
Social Media Specialist
DE:BSM Asia
09.2022 - 10.2023
SEO Intern
Mecarnic Pvt. Ltd.
07.2022 - 09.2022
Social Media Marketing Intern
Suvidha Mahila Mandal
06.2022 - 07.2022
Bachelor of Science -
Kalinga University
Intermediate -
Mother Athena
High School Diploma -
De Paul