Avnika Rehan
Chandigarh
Summary
Retail Entrepreneur with 4 + years of experience in brand building, strategic positioning, and consumer engagement.
Founder of Oreeno, a premium tile retail brand under Rehan Ceramics Pvt. Ltd., where I led the brand from concept to launch, driving marketing strategy, visual identity, and customer experience.
I specialize in translating business vision into compelling brand narratives through integrated campaigns, market research, and cross-functional collaboration.
Passionate about storytelling, design thinking, and building brands that create lasting impact.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
Work History
Retail Entrepreneur
Rehan Ceramics
Chandigarh
06.2021 - 06.2025
- Founded Oreeno, a premium retail tiles brand, from concept to launch-establishing to running a distinct brand identity in a highly traditional market.
- Defined brand positioning, target audience, and voice to drive differentiation and consumer relevance.
- Developed and executed comprehensive marketing strategies across digital, print, and in-store channels-resulting in increased brand visibility and significant footfall growth.
- Led end-to-end creative campaigns, including influencer partnerships, seasonal promotions, photo shoots, and flagship store launches.
- Conducted market and trend research to inform product curation and optimize the customer experience.
- Managed store design, visual merchandising, and vendor relationships to ensure cohesive brand presentation.
- Recruited, trained, and led a cross-functional marketing team, collaborating closely with sales and design to align business and brand goals.
Education
Bachelor of Business Administration (Hons.) - Marketing
Christ University
Bangalore 06.2018 - 05.2021
Commerce - Class 11-12
Carmel Convent School
Chandigarh 05.2016 - 05.2018
Skills
- Strategic Marketing & Brand Management
- Market Research & Consumer Insights
- Campaign Planning & Execution
- Content Marketing & Storytelling
- Team Leadership & Cross-functional Collaboration
- Project Management
Languages
- Hindi
- Punjabi
- English
Passions
- Yoga
- Meditate
- Dance
- Music
- Travel
Timeline
Retail Entrepreneur
Rehan Ceramics
06.2021 - 06.2025
Bachelor of Business Administration (Hons.) - Marketing
Christ University
06.2018 - 05.2021
Commerce - Class 11-12
Carmel Convent School
05.2016 - 05.2018