Ayaskanta Jena

• Liaised with clients and consultant to better understand business needs and current market landscape.
• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
• Established criteria for each milestone within product roadmap as means to measure developmental progress.
• Assessed costs and estimated production capabilities to evaluate economic viability.
• Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.
• Maintained positive vendor relations to build strong partnerships.

Category Lead: Commerical Refrigeration Product

Product Segment :Refrigerators, Visi Coolers, Supermarket Refrigeration , Deep Freezers, Medical Refrigeration Products
. P & L
. Channel Expansion and New customer acquisition.
. New Product Introduction, Pricing and Scheme
. New Business Initiatives

Senior Product Manager: Room Air Conditioner

Product segment: Room Air Conditioner, Air Cooler and Air Purifier
. P & L
. Product Planning & Model Mix Ratio
. Pricing (ASP, MOP & Scheme Management)
. Competition Tracking & Sales Promotion Strategy
. Market Intelligence ,Product Innovation

Business Plan & Profitability - Milton
•Pricing, Scheme
•New Product Development
. New business initiative

Water Purifier and Small Appliances
. New Product Development & Launch
. Advertising & Promotion (A&P) management
. Product Pricing, PSI
. P & L management
. Channel Managementv

Category Head for Electric Water Purifier for Pan India.
•Drive Top line & Bottom line for RO, UV & Storage Category.
•New product development & Model Mix.
•Product Pricing