RISHABH RAJ RASTOGI
Bengaluru
Summary
Dynamic product leader with 10 years of experience in all facets of product management. With a proven track record at JSW One Platforms, Moglix, and IndiaMart, I have contributed in fuelling GMV growth and cost optimisation through innovative product strategies and user journey mapping. Expert in product management and stakeholder engagement, I excel in enhancing operational efficiency and delivering impactful solutions that streamline processes and elevate customer experiences.
Overview
12
12
years of professional experience
Work History
Group Product Manager (DGM Product Management)
JSW One Platforms ltd.
Bengaluru
10.2022 - Current
- Oversaw 'Central Platforms' ecosystem, supporting order-transaction system across four BUs and 100+ product categories in Steel and Construction domain with GMV ARR of 18,000 Cr.
- Led development of essential system components for commerce platform, including Masters and core engines like Availability, Pricing, and Freight.
- Established '1-data: 1-master' philosophy by defining sources for 50+ data points and governance for CRUD operations and consumption methods.
- Engineered core engines that facilitated seamless transaction journeys, contributing to ~2.5x GMV growth year-over-year since FY'22-23.
- Developed in-house Central user management system for role-based access control, eliminating access issues.
- Productized workflows, saving over 270 man hours previously spent on offline process maintenance.
- Reduced manual effort by 70% for business and ops teams, enabling growth without additional personnel.
- Streamlined business SOPs with validations and approval processes, reducing data issues by over 90%.
Senior Product Manager
Moglix
Noida
02.2019 - 09.2022
- Owned end-to-end product roadmap for Customer Order Management at Moglix, driving significant revenue generation.
- Led development of 'Buyers' platform, a self-serve order processing solution for 250+ enterprise customers.
- Conceptualized and launched 'Excel on Cloud,' eliminating reliance on 120+ Google sheets for order tracking.
- Developed new product modules and dashboards to deliver key metrics and insights for customers.
- Enhanced operational efficiency by three times through improved manual bandwidth management for 600+ executives.
- Streamlined product roadmap with timely feature rollouts focused on pre- and post-order journeys.
- Facilitated platform adoption through over 100 comprehensive training and Q&A sessions with stakeholders.
- Recognized with Pratibha Award for Employee Excellence, and Prerna Award for Excellence in Mentorship.
Product Manager
IndiaMART Intermesh Pvt. Ltd.
Noida
04.2016 - 01.2019
- Led end-to-end operations for IndiaMART's Mobile Application, enhancing marketplace performance.
- Designed buyer lifecycle strategies and developed recommendation algorithms based on user behavior, thereby strengthening customer onboarding funnel, boosting net conversions by 80% and increasing conversion rate by 25%.
- Conceptualized personalization widgets to display tailored product feeds, achieving 30% growth in click-through rates.
- Conducted user segmentation and personalization campaigns, boosting buyer traffic by 10x through targeted communications.
- Reduced cost per visit by 50% via optimized offsite communication channels.
- Achieved 300% year-on-year increase in lead generation through effective re-marketing campaigns in Q2'17.
- Monitored customer feedback and pain points through market research and direct buyer interactions.
Systems Engineer
TATA Consultancy Services
Mumbai
10.2011 - 05.2014
- Worked as Systems Engineer, primarily working on UNIX shell scripting, and responsible for creating, implementing and optimizing batch processing scripts for the projects.
- Received 'On the Spot Award' for outstanding performance in project in Apr'12
Education
MBA - Marketing
NMIMS
Mumbai12.2016
B.Tech. - CSE
FET, Gurukul Kangri University
Haridwar12.2011
XII - Science
Methodist High School
Kanpur12.2007
X -
Methodist High School
Kanpur12.2005
Skills
- Product leadership and strategy
- Product management and lifecycle
- Problem solving and feature conceptualization
- User journey mapping
- Consumer lifecycle management
- Project and sprint planning
- KPI analysis and impact assessment
- Team and stakeholder management
- Market research and analysis
- Campaign management and coordination
- Online lead generation and email marketing
Awards
- Pratibha Award (Employee Excellence) at Moglix
- Prerna Award (Excellence in Mentorship) at Moglix
- Emerging Star Award in IndiaMart
- Performer of the Month Award at IndiaMart
- On the Spot Award in TCS
Languages
- English
- Hindi
Personal Information
- Total Experience: Over 12 years (including 2.7 years as backend developer) experience in Product Management, Product Strategy, Team Management and more.
- Date of Birth: 09/18/89
Timeline
Group Product Manager (DGM Product Management)
JSW One Platforms ltd.
10.2022 - Current
Senior Product Manager
Moglix
02.2019 - 09.2022
Product Manager
IndiaMART Intermesh Pvt. Ltd.
04.2016 - 01.2019
Systems Engineer
TATA Consultancy Services
10.2011 - 05.2014
MBA - Marketing
NMIMS
B.Tech. - CSE
FET, Gurukul Kangri University
XII - Science
Methodist High School
X -
Methodist High School