Ayesha Fathima
Bangalore
Summary
Dynamic and results-driven Client Service Director with extensive experience in leading regional strategies, business development, and client relationship management within the market research industry. Proven track record in achieving regional targets, managing P&L, and driving profitability and sustainable growth. Adept at high-level client engagements, expanding business opportunities, and overseeing complex project portfolios. Skilled in strategic direction, team leadership, and financial oversight, with a reputation for representing organizations as thought leaders in industry events.
Overview
10
10
years of professional experience
Work History
Client Service/Account Director – APAC
TGM Research
[Remote]
07.2021 - Current
- Regional Leadership: Achieve regional targets and manage P&L, driving profitability and sustained growth
- Business Development: Lead high-level pitches, client meetings, and negotiations to acquire new clients and expand existing accounts
- Client & Account Management: Provide strategic direction to the client service team, ensuring client satisfaction, retention, and operational efficiency
- Project Management: Oversee project portfolios, resource allocation, and fieldwork quality, ensuring timely and budget-compliant project delivery
- Financial Oversight: Monitor regional sales performance, identify cost optimization opportunities, and enhance revenue generation
- Team Building & Development: Responsible for creating a strong, collaborative team by recruiting, training, and mentoring members
- Building a positive work environment, promoting open communication, and boosting team cohesion to increase productivity and meet company goals
- Industry Leadership: Represent TGM Research at industry events and collaborate on product and service innovation.
Business Development Manager
GNN Research
[Remote]
04.2018 - 06.2021
- Acted as the primary contact for new client RFQ requests and managed global client relationships
- Provided support to market research agencies and attracted new business opportunities globally.
Lead Project Manager
Borderless Access Panels Pvt. Limited
Onsite
03.2014 - 05.2018
- Supervised a team of 8 and managed commercial and operational processes
- Oversaw market research projects, ensuring timely delivery and adherence to scope
- Managed global key accounts, implemented control procedures, and handled vendor relationships
- Addressed issues, improved productivity, and prepared regular MIS reports.
MRA/Senior Field Manager
Delixus Inc. - Offsite – Harris Interactive/Nielsen – US Team
- Delixus Inc (Market Research Associate): Managed ad hoc research projects and supervised survey panels
- Acted as the point of contact for US government business opportunities
- Handled project scheduling, resource management, and quality checks
- Gained experience in online and social media marketing
- Harris Interactive/Nielsen (Field Manager – US Team): Managed project delivery, ensuring scope, budget, and schedule adherence
- Served as the primary liaison between research teams and operations
- Led operational meetings and supervised a multi-discipline team
- Handled data collection, monitored risks and scope changes, and provided strategic direction
- Conducted QA of deliverables, trained junior staff, and performed performance reviews.
Education
Bachelor of Commerce - Accounting And Finance
Mysore University
Karnataka02-2012
Skills
- Statistical Analysis
- SPSS
- Microsoft Office
- Survey Tools - Confirmit Reportal
- Project Management Tools: Mobi/Smart Sigh
- CRM - Sales Force)/Pipedrive
- Secondary research methodologies
Attributes
Excellent communication and interpersonal skills, Strong project management and organizational skills, Ability to work under pressure and manage multiple projects, Detail-oriented with a focus on task completion, Enthusiastic team player with strong relationship-building skills, Proficient in recognizing business opportunities and driving revenue growth
Personal Information
- Passport Number: V8315749
- Nationality: Indian
Affiliations
- Market Research & Insights
- Strategic Planning & Implementation
- Proposal Writing & Feasibility Assessment
- Account Management & Client Relations
- Business Development & Revenue Growth
- Product Testing & Market Analysis
- Stakeholder & Partner Liaison
- Multi-market Experience: US, EMEA, APAC
Languages
Urdu
First Language
English
Advanced (C1)
C1
Hindi
Proficient (C2)
C2
Timeline
Client Service/Account Director – APAC
TGM Research
07.2021 - Current
Business Development Manager
GNN Research
04.2018 - 06.2021
Lead Project Manager
Borderless Access Panels Pvt. Limited
03.2014 - 05.2018
MRA/Senior Field Manager
Delixus Inc. - Offsite – Harris Interactive/Nielsen – US Team
Bachelor of Commerce - Accounting And Finance
Mysore University
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