AYUSH GOYAL
ASSISTANT CATEGORY MANAGER
Navi Mumbai
Summary
Category management professional with 2.5+ years of experience in Retail and B2B, keen on understanding consumer behavior and leveraging data-driven insights for segmenting, positioning, pricing, and sales strategy to drive category growth. Bringing a well-rounded business acumen, blending national-level category management at Reliance Retail with hands-on experience in a local B2B environment, fostering a deep understanding of strategic planning and practical execution. Applying educational learnings (B. Com; CA;) of financial principles to meticulously analyze ROI and profitability when developing and executing promotional sales events and category strategies. Versatile and results-oriented manager, adept at leveraging strong negotiation, observational, and relationship-building skills with a customer centric approach to deliver impactful business outcomes.
Overview
6
6
years of professional experience
7
7
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Assistant Manager - National Category Management
Reliance Retail
Navi Mumbai
08.2023 - Current
- Assisting the growth of Wheat & Flours category, ensuring strategic plans align with execution through assistance primarily in terms of managing assortment meeting values sought by varietal customer segments, building range, planning; negotiating promotional new launches, scaling, ensuring availability streamlining inventory management, responsibility of P&L, budgeting, implementing promotional campaigns like 'Har Ghar Annapurna' and competitor analysis using data management, presentation & analysis skills.
- Collaborating with the marketing, BI team, and vendors to drive brand/product launches and promotional sale events, executing ATL and BTL strategies across channels via visibility, positioning, communication of the proposition, engagement & education.
- For selling efficiency, engineered a scalable pricing model streamlining pricing execution, eliminating margin gaps incorporating elasticity analysis and buying efficiency practicing cost-trend and delivery timeline analysis.
- Meeting the responsibility of keeping the DOH close to target, planning event quantities and automating stock allocations.
- Led the successful scaling of Good Life Value added Atta to 22 states within a month, driving a 9% growth in the category.
- Spearheaded the nationwide launch & demand planning of the Bharat Atta initiative, contributing monthly 3 to 5 Cr of sales.
- Contributed to jump of margins by 1.7% over previous year and handling the major brick, Atta, pricing & promotions wholly.
Store Manager
Charbhuja Medical Agency
Nagaur, Rajasthan
11.2019 - 12.2020
- Managed store operations, including inventory, customer relations, and sales, providing a seamless buying experience.
- Mainly looked after customer journey from customer acquisition to retention, visiting, listening, and identifying values sought.
- Analyzed customer order cycle to optimize inventory levels, reduce waste, & improve operational efficiency.
- Bridged supply gaps during COVID-19, connecting with non-regular suppliers ensuring uninterrupted product availability.
- Facilitated introduction of 2 PG companies and took it to maximum number of customers for trial and led the success.
Education
MBA (PGDM) -
Institute of Rural Management Anand (IRMA)
01.2021 - 01.2023
Bachelor of Commerce - undefined
B. R. Mirdha Govt College
01.2016 - 01.2019
HSC (CBSE) - undefined
AIS The Gurukul
01.2015 - 01.2016
SSC (CBSE) - undefined
AIS The Gurukul
01.2013 - 01.2014
Skills
Power Query
DAX
Power BI
undefinedCertification
Power Query & DAX series: LinkedIn
Personal Information
Date of Birth: 06/27/98
Timeline
Assistant Manager - National Category Management
Reliance Retail
08.2023 - Current
MBA (PGDM) -
Institute of Rural Management Anand (IRMA)
01.2021 - 01.2023
Store Manager
Charbhuja Medical Agency
11.2019 - 12.2020
Bachelor of Commerce - undefined
B. R. Mirdha Govt College
01.2016 - 01.2019
HSC (CBSE) - undefined
AIS The Gurukul
01.2015 - 01.2016
SSC (CBSE) - undefined
AIS The Gurukul
01.2013 - 01.2014