Ayush Rajkumar Kela
Bangalore
Summary
Detailed Oriented Salesforce Business Analyst skilled in requirement analysis, software development. Self-directed and proactive professional with 7 years of vast experience streamlining information, prioritizing tasks and approaching issues with analytical mindset. Natural problem-solver possessing strong cross-functional understanding of information technology and business processes.
Client Needs Assessment | User Requirement Gathering | Stakeholder Relationship Management | Cross Function Collaboration | Project Management & Prioritization
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Business Analyst/Product Owner
MPOWER Financing
Bangalore
04.2023 - Current
- Lead BA/Technical PO for the Underwriting POD & all communication touchpoints.
- Developed user stories, use cases, process flows, and other documents to support the design of Salesforce solutions.
- Managed projects and served as primary liaison between client and multiple internal groups to clarify goals and meet standards and deadlines.
- Monitored performance of Salesforce applications; identified bottlenecks; recommended improvements accordingly.
- Configured custom objects, fields, page layouts, record types for various business units within Salesforce.
Salesforce Business Analyst
Byju's Think & Learn
07.2022 - 04.2023
- Led Business Analyst related activities for "Student Experience" Program (K4-K12)
- Led Salesforce Marketing Cloud track - Single POC for all marketing/customer communications.
- Analyzed issues with product team and provided solutions by leveraging the features of Salesforce platform including Force.com sites and Communities portal setup .
- Undertook Integration related discussions for Salesforce with multiple teams/platforms like - Ameyo, TLLMS, UXOS, Tutor+.
Senior Business Analyst
Mastek - Enterprise Digital & Cloud transformation specialist
02.2022 - 07.2022
- Involved in Pre-Sales activities, POC's creation, Capacity Planning, Scope
- Senior Business Analyst in the Practice Team - responsible for building the "Digital Capability" in Mastek
- Researched on New & upcoming Headless, API First Commerce platforms like MACH Alliance (Contentful, Talon.one etc.)
- Involved in Pre-Sales activities for pitching ideas to multiple B2B Clients looking for a refreshed Digital Experience
- Created a new Mastek Reference Store with Composable architecture leveraging multiple platforms like Fabric(Commerce), Talon.One (Promotions), Coveo (Search) which are all part of MACH Alliance.
Business Analyst
Deloitte USI
03.2017 - 01.2022
- Led 4 B2B Salesforce Projects from Scratch and delivered them to Completion
- Received Multiple Client & leadership Appreciations
- Key Roles - Scrum Master, Leading Discovery Sessions, Requirement Gathering, User Story Grooming/Writing, Functional Testing, Sprint Planning, Capacity Planning.
Education
Bachelor of Engineering in CSE -
Reva Institute of Technology & Management
05.2016
Skills
- Salesforce B2B Admin
- Salesforce Service Cloud
- Salesforce - Sales Cloud
- Salesforce - Marketing Cloud
- Software Development Lifecycle
- Agile Methodology
- Requirement Gathering
- Jira
- Functional Testing
- Story Grooming
- Time Management
- Effective Communication
- Leadership
- Critical Thinking
- User Acceptance Testing
- Negotiation
- Consulting
- Cost-benefit analysis
- Quality Assurance
- Process Optimization
Projects
Kellogg's B2B
- Collaborated with Kellogg's to create a distributor specific Storefronts by providing a consistent look & feel with Kellogg and distributor's co-branding.
- Responsible for Overseeing Multiple tracks - Offer Management & B2B Storefront Delivery.
Waste Management - Setup Automation
- Responsible for Creating & Maintaining an Automated backend system for WM to help B2B Customers with order placement with minimal Manual interventions.
- Managed a team of 21+ folks (16 Developers & 5 QA) to deliver two successful Releases.
General Electric Renewable Energy
- Designed and Rolled out a fully functional Ecommerce Storefront for GE Renewable B2B by leveraging SF B2B OOTB functionalities, thereby leading to easier B2B purchases on basis of Price/Weight/Modal Number.
- Worked on Design Mockups and provided the same to the Front End team post client approval. Worked with Oracle and Middleware Teams to examine Integration with the Existing Application.
Waste Management - B2B/B2C Storefront
- Worked as Functional Lead for all UX/VD related activities.
- Led a team of 8 Developers and 3 Testers to successfully deliver a release involving Integrations with React, AEM & Cybersource on the Existing Applications.
Certification
Salesforce Certified B2B Commerce Administrator, 12/2020 - Present
Accomplishments
- Org wide appreciation for handling the complete Salesforce activities in the organization and at the same time improve processes within the team.
- Recognized by the Senior Managers at the Service Line Level for delivering multiple engagements successfully.
- Received Applause Award for overseeing two successful releases for GE.
- Received Applause Award for perfect SIT Delivery in Univar.
Timeline
Senior Business Analyst/Product Owner
MPOWER Financing
04.2023 - Current
Salesforce Business Analyst
Byju's Think & Learn
07.2022 - 04.2023
Senior Business Analyst
Mastek - Enterprise Digital & Cloud transformation specialist
02.2022 - 07.2022
Business Analyst
Deloitte USI
03.2017 - 01.2022
Bachelor of Engineering in CSE -
Reva Institute of Technology & Management
Salesforce Certified B2B Commerce Administrator, 12/2020 - Present
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