AYUSH SETH
Mumbai
Summary
Public Relations professional with experience spanning consumer brand storytelling, cross-market campaigns, and integrated communications. Proven record in managing agency and in-house PR functions, securing tier-1 media coverage, leading influencer collaborations, and delivering measurable results for national and global brands. Skilled at stakeholder engagement, press office management, and crisis communication, with an eye for trend-spotting and data-driven storytelling.
Overview
3
3
years of professional experience
Work History
Senior Associate, PR & Corporate Communications
upGrad Education Pvt. Ltd.
Mumbai
12.2024 - Current
- Support PR and corporate communications across multiple business verticals, ensuring consistent brand positioning for upGrad - Consumer Business, upGrad Study Abroad, upGrad Enterprise (B2B), upGrad Rekrut, and more.
- Cultivate strong relationships with journalists and media professionals to secure sustained coverage across tier-1 publications.
- Engage with senior leadership and cross-functional teams to design campaigns with clear KPIs and measurable audience reach.
Public Relations & Communications Strategist
Adfactors PR
Mumbai
07.2023 - 12.2024
- Managed PR campaigns for B2C and consumer brands, Tata Unistore - Tata CliQ - Luxury/Fashion/Palette, Tata Tea 1868, Eureka Forbes, Sony Sports,Titan (IRTH, Mia, Titan Eye Plus) and B2B brands – Eastman Exports (apparel + trade). Aparajitha Corporate (compliance tech)
- Directed multi-market PR agencies to maintain brand tone, messaging consistency, and KPI delivery.
- Secured top-tier media coverage in relevant outlets.
- Developed integrated strategies blending PR, influencer marketing, and digital engagement, reaching audiences in the millions.
- Provided crisis communications counsel to protect brand reputation.
- Led media launch campaigns for exclusive brand partnerships (e.g., Bvlgari with Tata CLiQ Luxury) resulting in X% increase in brand mentions.
- Executed high-impact seasonal PR activations (e.g., Tata Tea Diwali High Tea event) securing coverage across lifestyle, business, and trade media.
- Delivered content pipelines and press office responses ensuring rapid reaction to trending topics and media queries.
News Reporter & Social Media Trainee
The Telegraph
Kolkata
11.2022 - 02.2023
- Wrote news stories for The Telegraph India’s online portal, curated social content, and analysed engagement data.
Public Relations & Brand Comms Intern
PRHUB
Bengaluru
07.2022 - 09.2022
- Integrated Marketing Communications
- Created journalist databases for hospitality, education, legal tech, and BFSI sectors.
- Drafted press releases and pitch notes, secured media interactions, and monitored competitor activities.
- Event management
Education
PG Program - PR And Corporate Communications - PR & Communications
School of Communications & Reputation (SCoRe)
07-2024
BA - Mass Communication & Journalism
Amity University Kolkata
06-2023
Skills
- Consumer and global PR campaigns
- Stakeholder and cross-market coordination
- Media relations and press office management
- Integrated PR: influencers, social, partnerships
- Crisis and issues management
- PR metrics, insights, and trend spotting
- Google Analytics, Semrush, Meltwater
- Media tracking and social listening
- Microsoft Office Suite
- Vendor and event management
- Press releases and conferences
- Media shoots and RBMs
Websites
Languages
- English (Fluent)
- Hindi (Fluent)
- Bengali (Fluent)
- Punjabi (Native/Limited)
Timeline
Senior Associate, PR & Corporate Communications
upGrad Education Pvt. Ltd.
12.2024 - Current
Public Relations & Communications Strategist
Adfactors PR
07.2023 - 12.2024
News Reporter & Social Media Trainee
The Telegraph
11.2022 - 02.2023
Public Relations & Brand Comms Intern
PRHUB
07.2022 - 09.2022
PG Program - PR And Corporate Communications - PR & Communications
School of Communications & Reputation (SCoRe)
BA - Mass Communication & Journalism
Amity University Kolkata
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