Ayushi Shukla
Summary
Proficient in content lifecycle management, digital content publishing, managing go-to-market (GTM) content, and stakeholder engagement. Successfully enhanced sales enablement through curated Go-To-Market assets and optimized content workflows using GenAI tools.
Overview
1
1
Certification
3
3
years of professional experience
Work History
Associate Analyst
EY GDS
Gurugram
05.2023 - Current
- Developed curated go-to-market assets and solution-focused content experiences, driving stakeholder engagement and sales enablement.
- Led global outreach campaigns across domains to harvest and curate trusted knowledge assets, aligned with GTM priorities.
- Managed end-to-end content lifecycle activities including harvesting, curation, optimization, sanitization, publishing, and archival of knowledge assets.
- Utilized GenAI tools, Microsoft Copilot, and AI-enabled capabilities to streamline content management workflows and increase productivity.
- Supported content management lifecycle and migration activities using Adobe Experience Manager (AEM), Workfront CMS, SharePoint and other EY platforms.
- Developed Power BI dashboards to monitor performance analytics, content metrics, and process effectiveness.
- Trained 5 new team members on multiple portfolios, ensuring consistent process execution, quality compliance and stakeholder management.
Education
MBA - Marketing & Finance
New Delhi Institute of Management
New Delhi, India06-2023
Bachelor of Science - Mathematics
National Post Graduate College
Lucknow, India06-2019
Skills
- Content Lifecycle Management
- Digital Content Publishing
- Content Harvesting & Curation
- Knowledge Management
- Content Governance
- GenAI Enablement
- Data Visualization
- User Acceptance Testing (UAT)
- Stakeholder Management
- User Experience
Certification
- BCM - Investment Banking and Capital Markets (Sector Badge)
- AI Engineering - The Complete Guide
- Power BI Desktop for Business Intelligence
Tools
Adobe Experience Manager (AEM), Workfront CMS, SharePoint, Microsoft Copilot, Microsoft 365 Suite, Power BI (Power Query, DAX), Microsoft Fabric, SQL
Timeline
Associate Analyst
EY GDS
05.2023 - Current
MBA - Marketing & Finance
New Delhi Institute of Management
Bachelor of Science - Mathematics
National Post Graduate College