Baala Murugan Velayutham

• Conducted onboarding demonstrations and proof-of-concept (POC) sessions for leading Fortune 500 companies such as IBM and Dell Technologies, facilitating their integration and adoption of our product by effectively showcasing the value and capabilities of our product.
• Collaborated closely with sales reps to provide comprehensive guidance on technical aspects and empower them to tailor sales pitches according to customer requirements.
• Thales eLab management and administration as a shared “sales enablement” resource for the Thales worldwide sales team and our partners.
• Day to day operation, administration and maintenance of the eLab HSM appliances.
• Documenting, managing and improving the process for customer/partner.
• Interfacing with our WW sales team and customers for eLab access, onboarding, connectivity and decommissioning of the service once the user has completed their testing.
• Assist with remotely supporting and managing our auxiliary sales engineering lab in Plantation, FL.
• Managing the Sales Engineering team member access to the Plantation lab.
• Coordinating with Business Development, Client Services, Quality Assurance, and Product Management teams, supporting lab testing or documentation activities with our Data Protection product family.
• Collaborating with Sr. Sales Engineers on customer opportunities and engagements, both: in office support and occasional onsite support.
• Proficient in sales and marketing technologies including CRM tools, leveraging comprehensive knowledge to streamline sales processes and enhance marketing strategies.

• Conducted comprehensive market research to analyze industry trends, competitor strategies, and customer needs, contributing to the identification of potential business opportunities and target markets.
• Supported the development of marketing materials, presentations, and sales collaterals to effectively promote products and services.
• Engaged in lead generation activities, including cold calling, emailing, and networking, to expand the customer base and drive business growth.
• Participated in client meetings to understand requirements, provide solutions, and maintain strong customer relationships.
• Assisted in preparing proposals, contracts, and agreements for potential clients, adhering to company standards and procedures.
• Ensured continuous operation of production systems and addressed issues promptly.
• Implemented tools and processes for automating business operations.

Environment: Agile, Linux, Embedded C, Kibana, GitLab, Raspberry Pi, Hubspot

• Worked as a Graduate Teaching Assistant for the course CEG 3136 Computer Architecture II.
• Responsibilities include conducting laboratory and tutorial sessions for undergraduate students at University of Ottawa under the supervision of Prof. Dr. Rami Abielmona.
• Worked in Embedded Computing Laboratory (STEM) and involved in managing laboratory and automating recursive tasks.
• Guided students with embedded computing skills using Dragon 12
  Trainer board (EVBplus HCS 12), problem solving capabilities and analytical skills.

Environment: Embedded C, EVBplus HCS 12, Laboratory Management, Ubuntu