Arbortext Epic Editor
Babu Vaitheeswaran
Technical Marketing Delivery Manager
Bengaluru
Summary
Dynamic and results-oriented Technical Marketing Delivery Manager with over 12 years of cross-functional experience spanning aerospace, electronics, semiconductors, and e-commerce. A strategic leader known for delivering high-impact content, managing diverse teams, and driving digital marketing initiatives. Adept at translating complex technical concepts into compelling marketing narratives, with a proven track record of leading product content and technical documentation efforts. Passionate about innovation, collaboration, and achieving measurable business outcomes.
Overview
13
13
years of professional experience
4
4
Languages
Work History
Technical Marketing Delivery Manager
Mouser Electronics Inc.
04.2022 - Current
- Management of Staff, including, recruitment supervision, scheduling, work prioritization, drive productivity, development, career planning, etc for various teams including Product Content, Graphic Design, and Marketing Communications.
- Drive communication with various Corporate Management to ensure alignment of day to day and long-term directions.
- Direct e-marketing includes growing the engineering subscriber base, producing target landing pages to support e-marketing. This also includes planning, scheduling, targeting, content production, and delivery of emails.
- Provided direction and support to our local branding efforts in India as well as teams supporting corporate marketing.
- Assists, Director Web Product Marketing and VP of Marketing with development of results-oriented marketing strategies and programs.
Team Lead, Product & Technical Content
Mouser Electronics Inc.
11.2017 - 04.2022
- Responsible for hiring and managing the Product, Technical Content & NPI Graphic Design teams, including managing their performance and through accurate and timely reports.
- Demonstrates knowledge, experience, and understanding of authorized distribution and electronics product knowledge utilizing all available sources.
- Strong Technical Writing & Proofreading and editing skills.
- Internet Savvy, familiarity with SEO and E-commerce.
- Ability to Teach and mentor multiple employees to develop and knowledge base for content creation.
Product Content Specialist
Mouser Electronics Inc.
05.2016 - 10.2017
- Responsible for creating and updating product pages on Mouser.com based upon supplier content and input using content and microsites creation procedures.
- Adhere to the Mouser style guide when building new product content or when updating existing product content.
- Writing, proofreading, and editing skills.
- Responsible for assigned product content on Mouser’s sites, including Detail feature, Microsites, Supplier Landing page and Home Page Product Spotlight.
- Maintains weekly, monthly reports and does peer QA for the staff.
- Proficient with Microsoft Office, including Excel and Outlook.
Technical Writer
Alligator Designs Pvt. Ltd.
07.2015 - 05.2016
- Involved in the creation of various documents like Critical Design, User Manual, ATP, Maintenance manuals for Various enclosures, HMIs and Electro mechanical components.
- Maintained consistency across company documents by adhering to established style guidelines and templates.
- Managed version control and timely updates of documents through effective project tracking and organization skills.
- Collaborated with cross-functional departments like, Mechanical, Electronic design, Electrical and Software development to gather information for accurate and comprehensive documentation.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
Aerospace Technical Publications Author
Studec Technologies India
11.2012 - 07.2015
- Provided accurate and detailed System Descriptions and Maintenance procedures for ATA 32 (Landing Gears) and ATA 52 (Doors) during the design and development phase of the Airbus A350 XWB aircraft.
- Leveraged advanced software tools such as Adobe FrameMaker, Microsoft Office Suite, and XML authoring programs to create visually appealing and well-structured documents.
- Consulted with various client contacts and subject matter experts to gather product-specific information.
- Participated in client meetings to gather specific requirements for customizing technical publications based on their unique needs, resulting in high client satisfaction ratings.
Education
MBA - Digital Marketing & ECommerce
Jain (Deemed-to-be-University)
Bengaluru, India 04.2001 -
Bachelor of Science - Aircraft Maintenance Engineering
Flytech Aviation Academy
Hyderabad, India 04.2001 -
Skills
Delivery management
Business analysis
Stakeholder management
Technical editing
HTML and CSS basics
Documentation management
InDesign
Graphics creation
Supplier relationship management
Performance metrics analysis
Content creation
Social media management
Analytics and SEO
Campaign management
Search engine marketing
Competitor analysis
Adobe creative suite
Corporate branding
Branding strategies
Staff development
Innovation and creativity
Succession planning
Operations management
Strategic partnerships
Personnel management
Staff training
E-learning design
Learning strategies
Course material creation
Software
Lucid Charts
MS Office
Adobe Creative Suite
Articulate 360
Adobe Workfront
Sharepoint
Timeline
Technical Marketing Delivery Manager
Mouser Electronics Inc.
04.2022 - Current
Team Lead, Product & Technical Content
Mouser Electronics Inc.
11.2017 - 04.2022
Product Content Specialist
Mouser Electronics Inc.
05.2016 - 10.2017
Technical Writer
Alligator Designs Pvt. Ltd.
07.2015 - 05.2016
Aerospace Technical Publications Author
Studec Technologies India
11.2012 - 07.2015
MBA - Digital Marketing & ECommerce
Jain (Deemed-to-be-University)
04.2001 -
Bachelor of Science - Aircraft Maintenance Engineering
Flytech Aviation Academy
04.2001 -
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