Bahar Shete Marathe

Assistant Marketing Manager

Doehler India Pvt. Ltd

01.2016 - Current

Marketing professional with 5 years of experience in B2B Food and Beverage, Flavours and Food Service Industry.
Experience in Marketing activities for Doehler with strong execution skills.
Responsible for New product development / Brand development, implementation of marketing plans, Event management & Knowledge of Designing and Printing Processes.
Have been actively handling all marketing and communication matters in terms of planning, execution and monitoring distribution of POSM.
Have been closely working and handling external agencies for marketing support.
Stand manager for Expos and Exhibitions like AAHAR, Fi-Hi, SIAL, Bakery bizz, Bakery Technology Fair.
Making customer presentations and conducting Innovation workshops for clients like Danone, Starbucks, Mc Donalds’ etc.
The same increases customer interaction with the products also helps promoting varied B2C concepts.
Have collaborated with product development and technical teams to understand more on the technical front and work towards new product commercialisation basis the current market trends.
Monitoring and measuring product performance of NPD.
Active participation in new brand building for Doehler’s Foodservice brand - Tastecraft.
Participated in laying the foundation to define products across the product lines, pricing and packaging.
Content building and planning to launch Tastecraft as a brands to promote Social Media Marketing for FoodService.
Creation of content and launching Tastecraft India website.
Designing and creating content for varied POS material for new product launches, Festive seasons, New business wins.
Monitoring and evaluation of the relevant competition in market and periodic studying market trends in Food Service.
Involved in the making and fabrication of in-house Tastecraft lounge / Bar.
Periodic maintenance of sales feedback, understanding the monthly wins, updating the product and price list.
Creating customer connect & awareness with online and offline marketing modes.
Launch of Tastecraft brand on Instagram.