Balachander Sheetiyar
Mumbai
Summary
With 10+ years of hands-on experience in end-to-end campaign delivery and marketing automation, I specialize in Salesforce Marketing Cloud (SFMC), Data Cloud, Adobe Campaign, and cross-channel execution. I currently lead a high-performing delivery team of 16–18 members, managing complex marketing automation projects, CRM integrations, and campaign execution across multiple platforms and geographies. A Salesforce and Adobe certified expert, I drive business value through data-driven marketing strategy, automation, and scalable martech solutions. I also actively support pre-sales efforts, collaborating with clients on solutioning and scoping. Additionally, I regularly attend industry events to network with external vendors, explore synergies, and bring in new opportunities for strategic collaborations and project expansion.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sr. Manager – Senior Consultant, Salesforce Deliveries
Hansa Customer Equity Pvt. Ltd.
Mumbai
04.2023 - Current
- Leading and scaling the SFMC & Data Cloud managed services delivery team
- Owning P&L, revenue, and profitability of the Salesforce practice
- Creating repeatable playbooks for onboarding, QA, automation, and journey strategy
- Expanding into WhatsApp, SMS, push notifications, and integrations with CDPs
- Driving execution excellence and platform adoption across key clients
- Strengthening relationships with Salesforce AEs and partner networks for co-pitching and APAC expansion
- Delivering global martech projects through strong frameworks and governance
- Attending industry events to collaborate with external vendors and explore additional project opportunities
- Engaging in pre-sales activities, including solution pitching and proposal support
- Team Size: 16–18 Members
Associate Consultant
Hansa Customer Equity Pvt. Ltd.
04.2021 - 03.2023
- Handled campaign planning, execution, and reporting across multiple clients
- Managed campaign ROI tracking and reporting
- Built lead generation journeys using Salesforce integrations
- Worked with tools like SFMC, Adobe, and CleverTap
- Team Size: 8-9 Members
Senior Campaign Analyst
Hansa Customer Equity Pvt. Ltd.
02.2017 - 03.2021
- Created and segmented data for campaign execution and analysis
- Performed QA and campaign performance analysis
- Developed customer lifecycle journeys
- Managed campaign operations across SMS, Email, WhatsApp, IVR
Campaign Executive
Hansa Customer Equity Pvt. Ltd.
04.2015 - 01.2017
- Executed and tested cross-channel campaigns
- Performed HTML coding and QA of creatives
- Supported automation of recurring campaign tasks
Education
PGDM - First Class
Welingkar institute of management
MumbaiSkills
- Marketing Automation Platforms: Salesforce Marketing Cloud
- Salesforce DataCloud
- Adobe Campaign
- CleverTap
- CRM & Data Management: Microsoft Dynamics CRM
- SQL Server
- Channels: Email
- SMS
- IVR
- Push
- Tools: Journey Builder
- Automation Studio
- Contact Builder
- Webhooks
- APIs
- Leadership: Team Management
- Client Engagement
- Delivery Governance
- Martech Strategy
- Technical Skills
- Languages: SQL
- HTML
- Databases: SQL Server
- Amazon S3
- Microsoft Dynamics CRM
- Jira
- Microsoft Planner
Certification
- Salesforce Data Cloud Consultant
- Salesforce Marketing Cloud Consultant
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Email Specialist
- Salesforce Agentforce Specialist
- Salesforce AI Associate
- Salesforce Marketing Associate
- Adobe business practitioner – Campaign Classic
Client Experience
- BFSI
- RETAIL
- AUTOMOBILE
Awards Recognition
- Speaker – Data Cloud (Agentic AI), 09/01/25, Sri Lanka
- Speaker – Data Cloud (RAG), 04/01/25, Mumbai
- TDX Speaker – Community J2s, 05/02/25, Bengaluru
- Speaker – Marketing Cloud, 12/01/24, Mumbai
- Speaker – MuleSoft RDP, 05/01/24, Mumbai
- Volunteer & Anchor (SF Events Pan India), 2023, 2024, 2025
Personal Information
- Date of Birth: 10/18/93
- Nationality: Indian
Languages
- English
- Hindi
- Marathi
- Tamil
Hobbies and Interests
- Motorcycle rides
- Cooking
Timeline
Sr. Manager – Senior Consultant, Salesforce Deliveries
Hansa Customer Equity Pvt. Ltd.
04.2023 - Current
Associate Consultant
Hansa Customer Equity Pvt. Ltd.
04.2021 - 03.2023
Senior Campaign Analyst
Hansa Customer Equity Pvt. Ltd.
02.2017 - 03.2021
Campaign Executive
Hansa Customer Equity Pvt. Ltd.
04.2015 - 01.2017
PGDM - First Class
Welingkar institute of management
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