Balan Ajin Nirmal

• Planned, created, and launched paid ad campaigns from scratch (Google Ads & Meta Ads) for clients including Elixelman (UK men’s clothing store), Prajha Trust (NGO), Pyrotown (fireworks), Learnfella (education), and Rankraze (IT services).
• Managed lead generation and brand awareness campaigns, achieving measurable conversions and enhanced visibility.
• Implemented conversion tracking in Google Tag Manager for accurate performance monitoring across Google Ads and Meta Ads.
• Built and optimized a new social media account from scratch, growing the follower base to 200+ organically.
• Created content strategies and engaging scripts, organizing shoots to produce high-quality reels and posts.
• Received positive client feedback for campaigns that met and exceeded business goals.

SEO (Search Engine Optimization)

• Conducted on-page and off-page optimization for IT services, digital marketing services, branding services, HR services, and business services.
• Performed in-depth keyword research and competitor analysis to improve search rankings.
• Optimized website structure, metadata, and technical SEO elements to enhance crawlability and indexing.
• Built high-quality backlinks through guest posting, business directories, and outreach strategies.
• Monitored performance using Google Search Console, Ahrefs, and Screaming Frog to ensure steady ranking growth.

Google Ads (PPC Campaigns)

• Managed and optimized Google Ads campaigns for lead generation and brand awareness across IT, HR, branding, and digital marketing services.
• Created high-converting ad copies and landing pages to improve CTR and Quality Score.
• Implemented audience segmentation, remarketing, and conversion tracking for better ROI.
• Allocated and optimized budgets effectively to maximize conversions and reduce CPC.
• Analyzed campaign performance using Google Ads and Google Analytics to refine strategies.

Social Media Marketing (SMM)

• Developed and executed social media strategies to enhance brand presence on platforms like LinkedIn, Facebook, and Instagram.
• Created engaging content, including posts, infographics, and videos, to attract and retain the audience.
• Ran paid social media campaigns to generate leads and drive website traffic.
• Monitored engagement metrics, audience growth, and campaign performance to optimize future strategies.
• Managed community interactions, responding to inquiries and fostering brand loyalty.

Google Ads (PPC Campaigns)

• Managed and optimized Google Ads campaigns for clients across various industries, including a bike courier service, blood test lab, nursing station, and electronic services.
• Handled a daily advertising budget of $500, delivering targeted and cost-effective campaigns that maximized ROI.
• Successfully increased brand visibility and generated high-quality leads for businesses in the UK and Canada.
• Conducted in-depth keyword research, A/B testing, and performance analysis to refine ad strategies and improve click-through rates (CTR) and conversion rates.
• Implemented audience segmentation and remarketing strategies to enhance campaign effectiveness.