Balasubramaniyan Manickam
Digital Marketing Fresher
Madurai,TN
Summary
Results-driven Digital Marketing Fresher with hands-on experience in Google Ads, Meta Ads, SEO, Content Marketing, and Social Media, combined with 7+ years of B2B operations experience in Supply Chain, Procurement, and Warehouse Management. Currently manage complete digital marketing for Drive Harness India, achieving blog SEO scores of 91/100, running Google Search Ads and Meta lead-generation campaigns, and building brand presence across Facebook and LinkedIn. Backed by a proven track record of delivering Rs.50 Crore monthly billing and leading 100+ member teams at TVS Holdings Ltd. Strong domain knowledge of the automotive and EV sectors, with ATS-optimised skills across performance marketing, analytics, and content strategy.
Overview
8
8
years of professional experience
Work History
Business Development Officer
Bhima Jewellers Corporation
Madurai, Tamil Nadu
11.2025 - 02.2026
- Developed and executed strategic sales plans that grew the corporate client base by 20%, coordinating with marketing teams to set and track monthly revenue targets.
- Tracked CRM records for 150+ leads and pipeline interactions; organised 4-5 promotional events per quarter, lifting showroom sales conversion rates by 15%.
Procurement Officer & HR Executive
Mac Auto Components
, Rajasthan
10.2024 - 07.2025
- Managed end-to-end procurement, including sourcing, vendor evaluation, contract negotiation, purchase orders, and delivery tracking, for automotive components across 20+ vendors, reducing average lead time by 10%.
- Ensured 100% purchase record accuracy; conducted market research for strategic sourcing; oversaw HR onboarding and attendance tracking for a 30-member plant workforce alongside procurement duties.
Warehouse Officer & Customer Relationship Officer
TVS Holdings Ltd.
Hosur, Tamil Nadu
03.2019 - 07.2024
- Achieved a 98% same-day order-to-delivery rate across 10,000+ monthly transactions, exceeding the industry benchmark.
- Delivered a record Rs.50 Crore monthly billing in March 2024, the highest in company history.
- Maintained zero stock variance across 5+ consecutive annual stock audits, sustaining 100% inventory accuracy.
- Reduced complaint resolution time to under 2 business days, improving the customer satisfaction index by 30%.
- Directed spare parts warehouse operations, including stock management, manpower planning, and dispatch scheduling, for a 100+ member team.
- Oversaw FIFO/FEFO inventory rotation for 500+ SKUs; processed GRNs, e-invoices, and e-waybills daily; prepared delivery orders, invoices, waybills, and ledger reconciliations with zero audit discrepancies.
- TVS Motors Projects
Graduate Apprentice Trainee - Quality Department
Tenneco Automotive India Pvt. Ltd.
Hosur, Tamil Nadu
01.2018 - 01.2019
- Performed IQC inspections for OEM clients, including Tata Motors, Maruti Suzuki, Toyota, and Mahindra, logging PPM charts and start-up reports that helped cut incoming rejection rates by 12%.
- Upheld 5S standards and contributed to continuous-improvement projects that reduced in-process defect rates by 8%.
- IATF 16949:2015 Certified
Education
Bachelor of Engineering - Mechanical Engineering
Anna University Affiliated College
01.2017
Higher Secondary Certificate (HSC) - undefined
Tamil Nadu State Board
01.2013
Secondary School Leaving Certificate (SSLC) - undefined
Tamil Nadu State Board
01.2011
Skills
- Google Ads
- Search Campaigns
- Display Ads
- Performance Max
- Keyword Research
- Ad Copywriting
- Responsive Search Ads (RSA)
- Quality Score
- Conversion Tracking
- Negative Keywords
- Sitelink Extensions
- Google Tag Manager
- Meta Ads
- Facebook Ads
- Instagram Ads
- Lead Generation Ads
- Lookalike Audiences
- Retargeting
- A/B Testing Creatives
- Audience Targeting
- Ad Budget Management
- Meta Business Suite
- Instant Forms
- SEO
- On-page SEO
- Off-page SEO
- Technical SEO
- Meta Title & Description
- Internal Linking
- Schema Markup
- Google Search Console
- Local SEO
- Competitor Analysis
- Content Marketing
- SEO Blog Writing
- Content Calendar Planning
- Content Auditing
- AI-assisted Content (ChatGPT/Claude)
- LinkedIn & Facebook Content
- Analytics & Tools
- Google Analytics 4 (GA4)
- Looker Studio
- SEMrush (Basics)
- Ahrefs (Basics)
- Ubersuggest
- Design & CMS
- Canva
- WordPress
- Yoast SEO
- Google Business Profile
- Mailchimp (Basics)
- Elementor
- Operations & ERP
- SAP MM/WM
- Tally
- DMS
- E-Invoice
- E-Waybill
- GRN
- FIFO/FEFO
- Inventory Control
- Procurement
- Vendor Management
- Team Leadership (100 members)
- Cold calling
- Proposal writing
Languages
Tamil
English
Hindi
Personal Information
- Expected Salary: Rs.7 - 7.5 LPA
- Notice Period: 1 Month
- Marital Status: Married
- Availability: Alternate Saturdays: Flexible, Open to Relocation: Yes
Core Skills
Search Campaigns, Display Ads, Performance Max, Keyword Research, Ad Copywriting, Responsive Search Ads (RSA), Quality Score, Conversion Tracking, Negative Keywords, Sitelink Extensions, Google Tag Manager, Facebook Ads, Instagram Ads, Lead Generation Ads, Lookalike Audiences, Retargeting, A/B Testing Creatives, Audience Targeting, Ad Budget Management, Meta Business Suite, Instant Forms, On-page SEO, Off-page SEO, Technical SEO, Keyword Research, Meta Title & Description, Internal Linking, Schema Markup, Google Search Console, Local SEO, Competitor Analysis, SEO Blog Writing, Content Calendar Planning, Content Auditing, AI-assisted Content (ChatGPT/Claude), LinkedIn & Facebook Content, Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, Meta Business Suite, Looker Studio, SEMrush (Basics), Ahrefs (Basics), Ubersuggest, Canva, WordPress, Yoast SEO, Google Business Profile, Mailchimp (Basics), Elementor, SAP MM/WM, Tally, DMS, E-Invoice, E-Waybill, GRN, FIFO/FEFO, Inventory Control, Procurement, Vendor Management, Team Leadership (100+ members)
Digital Marketing Projects
- Website, Built and optimised the company website, driveharness.com, across 15 pages, including page structure, meta titles (50-60 characters), meta descriptions (150-160 characters), internal linking strategy, and image alt-text optimisation.
- SEO Blogs, Wrote and published SEO-optimised blog posts on wiring harness manufacturing and EV trends, improving scores from 84 to 91/100 across 5 iterative SEO audits.
- SEO Audit, Conducted a full 18-point website SEO audit, identifying and documenting critical issues including broken meta tags, competitor backlinks, missing schema markup, and image filename errors.
- Social Media, Created a full-month Facebook and Instagram content calendar (15 posts) with captions, hashtags, image suggestions, and optimal posting times for a B2B audience.
- GBP, Set up and optimised a Google Business Profile with NAP consistency, photo categories, and service listings, improving local search visibility.
- Meta Strategy, Researched and wrote a 15-page meta title and description strategy for all driveharness.com pages, targeting high-intent B2B keywords.
- Design, Designed a professional business card and brand materials in Canva, aligned with the company's digital marketing positioning.
Certifications Training
- Digital Marketing Certification, Entri, 2026, In Progress
- Google Digital Marketing & E-commerce, Coursera / Google, 2026
- Meta Ads & Facebook Marketing, Meta Blueprint / Self-study, 2026
- SEO Fundamentals, Google Search Console & Analytics, 2026
- 7 QC Tools & G8D Problem Solving, Tenneco Automotive India, 2019
- Safety & Material Handling Certification, Tenneco Automotive India, 2019
- SAP MM/WM Modules, On-the-Job Proficiency, TVS Holdings Ltd., 2024
- DMS (Dealer Management System), TVS Holdings Ltd., 2024
Additional Information - Alternate Saturdays
Work Availability
- Available to Join: Immediately
- Employment Type: Full-time
- Work Mode: On-site / Hybrid / Remote
- Shift Preference: Flexible
- Weekend Availability: Alternate Saturdays
Open To Relocation
Open to relocate anywhere in India for the right opportunity.
Timeline
Business Development Officer
Bhima Jewellers Corporation
11.2025 - 02.2026
Procurement Officer & HR Executive
Mac Auto Components
10.2024 - 07.2025
Warehouse Officer & Customer Relationship Officer
TVS Holdings Ltd.
03.2019 - 07.2024
Graduate Apprentice Trainee - Quality Department
Tenneco Automotive India Pvt. Ltd.
01.2018 - 01.2019
Secondary School Leaving Certificate (SSLC) - undefined
Tamil Nadu State Board
Higher Secondary Certificate (HSC) - undefined
Tamil Nadu State Board
Bachelor of Engineering - Mechanical Engineering
Anna University Affiliated College