Bapi Dey
Guwahati
Summary
Dynamic Regional Sales Manager with expertise in team development and sales strategy execution. Drives merchant acquisition and enhances channel partnerships, achieving consistent sales growth across the Northeast. Delivers results through effective training and operational excellence, ensuring alignment with business goals.
Overview
16
16
years of professional experience
Work History
Regional Sales Manager
CIIM Services Pvt Ltd
Guwahati, Assam, India
05.2022 - Current
- Led Northeast sales team, training and supporting members to meet targets.
- Expanded merchant acquisition via POS, Payment QR, and KYC-compliant onboarding processes.
- Increased FASTag sales via toll plazas and POSP/channel partner networks.
- Acquired new enterprise clients, driving White Label ATM and software sales.
- Grew fleet GPS sales and strengthened channel partner performance across the Northeast.
Area Sales Manager
Paytm Services Pvt Ltd
Guwahati, Assam, India
06.2019 - 05.2022
- Led team of sales managers and executives to acquire merchants across Northeast region, resulting in increased market presence.
- Achieved 120% Year-on-Year business growth through effective sales execution and market expansion.
- Onboarded merchants and deployed POS devices and Payment QR solutions, ensuring KYC and due diligence compliance for operational integrity.
- Expanded FASTag sales through toll plazas by leveraging strong network of channel partners and POSP outlets, enhancing revenue streams.
- Strengthened channel partnerships and consistently exceeded business targets while enhancing digital payment adoption.
Dy. Zonal Manager
Oxigen Services Pvt Ltd.
Guwahati, Assam, India
02.2017 - 05.2019
- Expanded Financial Inclusion business across Northeast by leading team of Territory Managers and Sales Executives, achieving sustainable growth and enhancing market penetration.
- Spearheaded the acquisition and onboarding of new SBI Customer Service Points (CSPs) through rigorous due diligence, ensuring compliance, operational excellence, and quality network expansion.
- Consistently increased the active SBI CSP network while improving business productivity by driving higher Gross Transaction Value (GTV) and TPP sales across the zone.
- Developed and implemented effective sales and channel engagement strategies, resulting in improved CSP activation, higher transaction volumes, and enhanced partner retention.
- Led and mentored cross-functional field teams, ensuring business targets were met, operational compliance upheld, and service delivery maintained at high standards throughout Northeast.
Territory Manager
Aircel Limited
Guwahati, Assam, India
08.2010 - 02.2017
- Identified and pursued new business opportunities in untapped markets, expanding company reach and influence.
- Acted as the primary point of contact for key accounts, building strong relationships and ensuring customer loyalty.
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Conducted comprehensive training sessions for sales staff, enhancing their product knowledge and sales techniques.
Education
Bachelor of Arts - Arts
Gauhati University
Guwahati, Assam01-2010
Skills
- B2B sales expertise
- Enterprise sales
- Key account management
- Sales strategy
- Regional sales strategy
- Territory management
- Pipeline Management
- Sales techniques
- Channel partnerships
- Merchant acquisition
- Salesforce
- Customer analysis
- Budget management
- Retail marketing
- Sales team leadership
- Account development
Languages
English
Advanced
C1
Bengali
Proficient
C2
Hindi
Proficient
C2
Assamese
Proficient
C2
Interests
- Reading Business & Leadership Books
- Mentoring Sales Professionals
- Networking & Industry Events
- Travel & Cultural Exploration
- Fitness & Outdoor Activities
Accomplishments
- Best Zonal Manager (2024) – CIIM Services Pvt. Ltd. for achieving ₹10+ Crore in retail sales.
- Award of Excellence (2022) – CEO Recognition, Paytm Services
- Exceptional Performance Award – Oxigen Services
- Multiple Promotions – Earned rapid career growth across leading BFSI organizations based on consistent performance.
- International Incentive Winner – Qualified for Dubai, Bangkok, and other performance-based incentive trips.
Timeline
Regional Sales Manager
CIIM Services Pvt Ltd
05.2022 - Current
Area Sales Manager
Paytm Services Pvt Ltd
06.2019 - 05.2022
Dy. Zonal Manager
Oxigen Services Pvt Ltd.
02.2017 - 05.2019
Territory Manager
Aircel Limited
08.2010 - 02.2017
Bachelor of Arts - Arts
Gauhati University