BARANI UMASEKAR
Product Manager
Chennai
Summary
Results-driven Product Manager with 2.5 years of experience at Shriram Finance Limited. Proven expertise in managing product lifecycles, market research, and cross-functional collaboration to develop and enhance financial products. Skilled in product strategy, data analysis, and optimizing user experience to align with business goals. Adept at driving product growth, improving customer satisfaction, and delivering impactful solutions in the financial sector. Strong communicator with a keen ability to adapt to market trends and business needs.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Assistant Manager - Product Management (Fixed Deposit and Fixed Investment Plan)
Shriram Finance Limited
04.2022 - Current
- Led the development and enhancement of financial products, driving alignment with business goals and customer needs
- Designed a flexible workflow engine to streamline the processing various loan products, ensuring smooth operations while adhering to KYC and AML regulations
- Managed the end-to-end product lifecycle, from ideation and market research to launch and post-launch optimization
- Collaborated with cross-functional teams (marketing, sales, tech, account management) to define product requirements and ensure successful delivery
- Assisted in the creation and execution of product roadmaps, prioritizing features based on market demand and business value
- Prepared Business Requirements and Product Requirement Documents outlining B2B and B2C product specifications and customer journey designs for internal and external stakeholders
- Boosted customer satisfaction through strategic initiatives and refined support processes
- Contributed to the development of financial product offerings, helping increase customer satisfaction and expand market reach
- Worked closely with the analytics team to track key performance metrics, providing actionable insights for product iterations
- Spearheaded digital marketing campaigns to promote new financial products, resulting in a significant increase in customer acquisition and brand awareness
Education
MBA - FINANCE & MARKETING
Sastra University
01.2020 - 01.2022
BBA - undefined
Bishop Heber College
01.2017 - 01.2020
Skills
Stakeholder Management
Accomplishments
- Extra Miler, Recognized for excellence in product management for achieving key project milestones., 09/2024
- Kaizen Award, Received for exceptional teamwork and delivering successful product initiatives., 03/2023
- Rock Star Rookie, Awarded for consistently exceeding targets and driving business growth., Q4 2023
Certification
Fundamentals of Digital Marketing, Google Digital Garage, 01/2021
Knowledgein
- JIRA
- Confluence
- Agile & Scrum Methodologies
- PowerBI
- Balsamiq Wireframe
- Microsoft Office
Disclaimer
I, Barani U, hereby declare that the information contained is true and correct to the best of my knowledge and belief.
Timeline
Assistant Manager - Product Management (Fixed Deposit and Fixed Investment Plan)
Shriram Finance Limited
04.2022 - Current
MBA - FINANCE & MARKETING
Sastra University
01.2020 - 01.2022
BBA - undefined
Bishop Heber College
01.2017 - 01.2020
Fundamentals of Digital Marketing, Google Digital Garage, 01/2021
Diploma in Computer Application
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