Baruni Rath

Category Management Specialist, responsible for category and region P&L with deep involvement in portfolio & sourcing management with additional responsibilities of vendor negotiations, pricing & promotion strategy, marketing engagement plan and new brand/product launches

Buying & Merchandising Specialist, managing the P&L of two major categories, Cereals & Flours (Staples) building a business of almost 15 Cr a month. Managed the portfolio, vendor base, pricing & promotion strategies, marketing customer engagements, store leader training, new brand launches & taking the categories ahead with a growth of almost 25 to 30% growth.

Process Improvisation: Building an Omni channel for the first time, stock movement optimization, created a training module for the store leaders and created a historical change in rice bag turnover business

Product Marketing Specialist, handled the seating & collection categories for APAC & North America. Handled the product building and marketing of major categories & products like "New Aeron Chair", " US Collections", etc. Handled the P&L, inventory policy, benchmarking, market research, operations optimization and designing the GoToMarket strategy.

Product Marketing Specialist, A journey from a management trainee to product manager handling a 1500 Cr business, responsible for product building, creating marketing & GoToMarket strategy, building the B2B and franchise business. Also involved in process improvisation being a key contributor in becoming a 2000 Cr business house.