Basavaraju N M
Senior manager II - Category management
BANGALORE
Summary
12 Years of work experience across category management, P&L, merchandising, brand building, sales and marketing strategy, vendor management, supply chain and market analysis.
Overview
2025
2025
years of professional experience
2
2
Certifications
Work History
Senior Manager II
Zepto
09.2024 - 02.2025
- Launched new private label brand, Aaha life.
- Expansion of assortment with brand Daily good
- Accountable for category P&L, vendor management, inventory management.
Senior Category Manager
Swiggy
03.2022 - 09.2024
- Launched 2 new private label brands, Amor and YumAsana.
- Expansion of assortment with brand TGF
- Accountable for category P&L, vendor management, inventory management and marketing strategy.
Category Manager- Gourmet Private Label
Bigbasket
11.2020 - 8 2022
- Supervised 29 categories encompassing 300+ products resulting in a significant 40% contribution to the department's overall sales.
- Oversaw category P&L, vendor management, inventory management.
- Spearheaded market strategy for all products under Gourmet private label
- Oversaw operations of imported olive oil brand - La Espanola
Senior Category Manager- FMCG FOOD
Suite42
8 2022 - 03.2023
- Led the fast-moving consumer goods (FMCG) food and non-food division, while also overseeing the recruitment and development of the team
- Launched private label products across 100 supermarkets
- Facilitated 3 D2C brands to launch their products
Category Manager- Private Label
Health and Glow
04.2020 - 09.2020
- Supervised 8 categories, 500 products and 4 Cr in sales and with over 50% margin
- Oversaw category P&L, vendor management, inventory management, marketing strategy.
- Launched new products such as masks, sanitizers and disinfectants.
Assistant Manager - Category Merchandising
Titan company Limited
08.2018 - 03.2020
- Developed merchandise plans for international watch brands
- Implemented dynamic range and buffer management automation
- Planned and supervised new product inventory
- Developed optimal merchandise plan based on chain working capital needs (OTB)
- Market research and competition analysis
Assistant Manager- Campaign Analytics
Titan company limited
01.2016 - 08.2018
- Organized marketing campaigns for all businesses across Titan.
- Liaised with Vendors and Internal teams in setting up the technology platform for automated campaigns for Titan loyalty program.
Merchandising - Executive
Titan company limited
05.2012 - 01.2016
- Coordinated with regional sales teams, channel partners, and determined optimal merchandise mix for Watches, Accessories, and Fragrances based on store catchment and brand merchandise plans.
Education
BE - Industrial And Production Engineering
SJCE
Skills
IBM WCA
Certification
Google AdWords
Personal Information
Timeline
Senior Manager II
Zepto
09.2024 - 02.2025
Senior Category Manager
Swiggy
03.2022 - 09.2024
Category Manager- Gourmet Private Label
Bigbasket
11.2020 - 8 2022
Category Manager- Private Label
Health and Glow
04.2020 - 09.2020
Assistant Manager - Category Merchandising
Titan company Limited
08.2018 - 03.2020
Assistant Manager- Campaign Analytics
Titan company limited
01.2016 - 08.2018
Merchandising - Executive
Titan company limited
05.2012 - 01.2016
Senior Category Manager- FMCG FOOD
Suite42
8 2022 - 03.2023
BE - Industrial And Production Engineering
SJCE
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