Basavaraju N M
Senior Category Manager
BANGALORE,Bengaluru
Summary
12 Years of work experience across category management, P&L, merchandising, brand building, sales and marketing strategy, vendor management, supply chain and market analysis.
Overview
12
12
years of professional experience
2
2
Certifications
Work History
Senior Category Manager
Swiggy
Bengaluru
03.2022 - Current
- Launched 2 new private label brands, Amor and YumAsana.
- Expansion of assortment with brand TGF
- Accountable for category P&L, vendor management, inventory management and marketing strategy.
Senior Category Manager- FMCG FOOD
Suite42
Bengaluru
8 2022 - 03.2023
- Led the fast-moving consumer goods (FMCG) food and non-food division, while also overseeing the recruitment and development of the team
- Launched private label products across 100 supermarkets
- Facilitated 3 D2C brands to launch their products
Category Manager- Gourmet Private Label
Bigbasket
Bengaluru
11.2020 - 8 2022
- Supervised 29 categories encompassing 300+ products resulting in a significant 40% contribution to the department's overall sales.
- Oversaw category P&L, vendor management, inventory management.
- Spearheaded market strategy for all products under Gourmet private label
- Oversaw operations of imported olive oil brand - La Espanola
Category Manager- Private Label
Health and Glow
Bengaluru
04.2020 - 09.2020
- Supervised 8 categories, 500 products and 4 Cr in sales and with over 50% margin
- Oversaw category P&L, vendor management, inventory management, marketing strategy.
- Launched new products such as masks, sanitizers and disinfectants.
Assistant Manager - Category Merchandising
Titan company Limited
Bengaluru
08.2018 - 03.2020
- Developed merchandise plans for international watch brands
- Implemented dynamic range and buffer management automation
- Planned and supervised new product inventory
- Developed optimal merchandise plan based on chain working capital needs (OTB)
- Market research and competition analysis
Assistant Manager- Campaign Analytics
Titan company limited
Bengaluru
01.2016 - 08.2018
- Organized marketing campaigns for all businesses across Titan.
- Liaised with Vendors and Internal teams in setting up the technology platform for automated campaigns for Titan loyalty program.
Merchandising - Executive
Titan company limited
Bengaluru
05.2012 - 01.2016
- Coordinated with regional sales teams, channel partners, and determined optimal merchandise mix for Watches, Accessories, and Fragrances based on store catchment and brand merchandise plans.
Education
BE - Industrial And Production Engineering
SJCE
MysoreSkills
IBM WCA
Certification
Google AdWords
Timeline
Senior Category Manager
Swiggy
03.2022 - Current
Category Manager- Gourmet Private Label
Bigbasket
11.2020 - 8 2022
Category Manager- Private Label
Health and Glow
04.2020 - 09.2020
Assistant Manager - Category Merchandising
Titan company Limited
08.2018 - 03.2020
Assistant Manager- Campaign Analytics
Titan company limited
01.2016 - 08.2018
Merchandising - Executive
Titan company limited
05.2012 - 01.2016
Senior Category Manager- FMCG FOOD
Suite42
8 2022 - 03.2023
BE - Industrial And Production Engineering
SJCE
Similar Profiles
Pragya RajPragya Raj
Software Engineer (Frontend) at SwiggySoftware Engineer (Frontend) at Swiggy
Shalaka SShalaka S
Key Account Manager at SwiggyKey Account Manager at Swiggy
Ekshit MadanEkshit Madan
Sales Manager at SwiggySales Manager at Swiggy
Bathala Guna SekharBathala Guna Sekhar
Sales Account Manager at SWIGGYSales Account Manager at SWIGGY
S M SadiqS M Sadiq
Business Analyst at UnacademyBusiness Analyst at Unacademy