Basu Sharma
Gurugram
Summary
Experienced business consultant with around 8 years of experience in driving strategic initiatives and delivering value for clients across diverse industries. Seeking to leverage consulting expertise and industry knowledge to drive business activities focusing on C-level engagements, Market Strategy, and organizational transformation.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Strategy Head, Affiliate Sales and Distribution
Warner Bros. Discovery
08.2022 - Current
- Formulated one-year distribution growth strategy for South Asia market driven by market insights & various intrinsic factors
- Performed profitability analyses, and penetration analysis of current and future sales deals to ensure compliance with broader business strategy
- Collaborated with Marketing to design marketing campaigns for South India Markets which led to jump of 25% in reach
- Supported in development and execution of Go-to-Market (GTM) strategy for new product launch, aligning with customer segmentation and new product introduction strategies
Business Strategy Consultant
Accenture Strategy and Consulting
08.2020 - 07.2022
- Achieved 22% cost reduction through vendor negotiations during Post Merger Integration for leading Middle East bank
- Improved productivity 25% by designing Intelligent and lean Product oriented IT operating model for an Oil & Gas energy client
- Devised Location Strategy for a leading Resources Client using Data Analytics and analyzed KPI metrics including Real Estate Cost, Skill availability, & Ease of doing business
- Lead cross-functional teams during diagnostic studies and served as main point of contact for clients
Product Manager
Accenture Technologies
10.2017 - 04.2019
- 55% jump in operational efficiency by contributing to implementation of project-level processes for reporting and auditing defects
- Resolved and published over 50 new incidents in Root Cause Analysis report reducing average resolution time by 20%
- Shipped new app by spearheading team of 5 Engineers and 1 designer in Agile Delivery environment.
Senior Systems Engineer
Infosys Ltd
02.2015 - 10.2017
- Dented unprocessed payments by over 55% and improved accuracy of e- payments by developing automated solutions to improve standard SAP behavior
- Achieved 22% cost reduction through vendor negotiations during Post Merger Integration for leading Middle East bank.
Education
PGPM(MBA)-Marketing & Strategy - Marketing
Great Lakes Institute of Management
Chennai04.2020
BTech- Electronics & Communication - Electrical, Electronics And Communications Engineering
Guru Gobind Singh Indraprastha University
New Delhi08.2014
Skills
Business Strategy
GTM Strategy
Sales enablement
Digital Transformation
Agile development, JIRA
Management Consulting
Project Management
Certification
- Kellogg | Northwestern University Executive Education: Leading with Analytics
- Microsoft Certified Azure Fundamentals
- CyberArk Trustee Certification
Accomplishments
- Performance Award for Excellent Performance during delivery phase of the project
- Selected in Top 20 from a batch of 400 for a Product Management training by PayPal
- Japanese Language-Beginner Level
Birthdate
04/07/92
Timeline
Strategy Head, Affiliate Sales and Distribution
Warner Bros. Discovery
08.2022 - Current
Business Strategy Consultant
Accenture Strategy and Consulting
08.2020 - 07.2022
Product Manager
Accenture Technologies
10.2017 - 04.2019
Senior Systems Engineer
Infosys Ltd
02.2015 - 10.2017
PGPM(MBA)-Marketing & Strategy - Marketing
Great Lakes Institute of Management
BTech- Electronics & Communication - Electrical, Electronics And Communications Engineering
Guru Gobind Singh Indraprastha University
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