4
Languages
1
Certification
15
years of professional experience
Results-driven Sales and Revenue Operations professional with 10 years of experience in go-to-market execution, forecasting, and pipeline governance in enterprise software and industrial manufacturing. Expertise in segmentation, capacity planning, and SIP execution, supported by Power BI and Tableau forecasting models that convert data into actionable insights. Strong collaborator with senior leadership, enhancing stakeholder management across Sales, Finance, Marketing, and Product teams.
Work History
Global Sales Operations Manager
3 Years 7 Months- Owns segmentation governance and capacity planning across TE Connectivity’s 4 business units, turning fragmented regional data into one GTM model everyone can actually use.
- Pushed adoption of Salesforce Einstein AI (predictive lead scoring, forecasting) and BI tooling out to regional and business unit stakeholders, cutting the time it takes to make a coverage or territory call.
- Standardized customer tiering and CRM classification across business units so Sales and Finance are finally working off the same numbers, a change that lifted sales coverage accuracy by 10% and sharpened forecast accuracy across the funnel.
- Configured the segmentation logic directly inside Salesforce CRM and capacity planning systems, so coverage scales cleanly across 50+ territories instead of breaking every time a new one gets added.
- Owns DTAM strategy for the distribution channel: tracking down distributor-sourced accounts and matching them to the right partners, turning a blind spot into real visibility on non-direct revenue across the lead-to-cash lifecycle.
- Keeps Sales, Finance, and Operations aligned within a single revenue operations cadence: forecasting, repeatable planning, and pipeline conversion, which is up 8% as a result.
- Runs SIP end-to-end for third-party/distributor reps, working closely with Product Managers to make sure incentive design reflects sales coverage and cross-BU priorities, while tightening the payout calculation and reporting process along the way.
- Key Achievement: Built TE Connectivity’s first unified CRM segmentation framework across 4 business units, a 10% lift in sales coverage accuracy and the operational backbone for consistent GTM execution.
- Global manufacturer of connectivity & sensor solutions
Senior Business Operations Analyst
2 Years 1 Month- Collaborated with Sales leadership on demand generation, pipeline management, and rep productivity strategy, contributing to 10–15% YoY growth across $1.1B commercial sales business.
- Designed and ran Product Sales Plays and BD initiatives that drove a 20% jump in pipeline creation across Inside Sales.
- Developed custom productivity scorecard tracking KPIs across Commercial and Inside Sales (150+ reps), enabling leadership to identify enablement program gaps clearly.
- Built a custom productivity scorecard tracking KPIs across Commercial and Inside Sales (150+ reps), the first time leadership could see enablement program gaps clearly instead of guessing at them.
- Created VMware APAC’s first unified sales productivity scorecard, adopted by leadership to track rep effectiveness and tool ROI, resulting in 15% lift in qualified lead conversion.
Business Operations Analyst
2 Years 11 Months- Ran weekly forecasting cadence for APAC and regional sales leaders, building forecasting and pipeline-health models in Excel and Power BI, providing leadership clear visibility into deal execution across bookings, pipeline activity, and rep coverage.
- Led SIP for Commercial & Inside Sales teams, partnering with Marketing to co-develop special business development plans and streamline process flow for participant tracking, payout calculation, and reporting.
- Partnered with Marketing and Regional Ops to launch demand generation initiatives, accelerating pipeline creation and enhancing sales readiness across APAC.
- Led SIP for the Commercial & Inside Sales teams and partnered with Marketing to co-develop special business development plans, while tightening up the process flow for participant tracking, payout calculation, and reporting.
- Partnered with Marketing and Regional Ops to launch demand generation initiatives that sped up pipeline creation and sales readiness across APAC.
Business Intelligence Analyst
2 Years 6 Months- Developed and maintained Tableau dashboards for Contact DB and campaign analytics, serving as primary BI resource for APAC field teams and marketing targeting.
- Managed contact database segmentation, import, filtration, and QA to ensure accuracy of account/contact lists for targeted marketing campaigns.
- Created PostgreSQL (Greenplum) scripts for foundational database work and collaborated with stakeholders to clarify their reporting requirements.
Asset Management Analyst
1 Year 8 Months- Enhanced reporting tools through data gap analysis and dashboard customization, supporting operational teams and regional managers in decision-making.
- Monitored weekly and monthly budget performance, ensuring compliance with allocation targets across business units to maintain financial integrity.
- Developed asset availability forecasts and location-based ordering plans, streamlining procurement and reducing operational downtime.
Customer Associate
1 Year 8 Months- Developed customer service protocols to enhance response times and satisfaction levels.
- Provided customer support for daily service operations, ensuring customer satisfaction before transitioning to business and sales operations.
- Trained new associates on customer interaction standards and software tools for efficient workflow integration.
- Managed order processing systems, ensuring timely and accurate deliveries for high-volume operations.
Education
B.Tech - Electrical & Electronics Engineering
JNTU Kakinada
Skills
Salesforce expertise
Salesforce CRM configuration
Implementation of AI solutions
Sales incentive management
Data-driven forecasting
Management of sales incentive strategies
Cross-functional collaboration
AI-driven forecasting
Sales process enhancement
CRM optimization
Sales engagement strategies
Lead generation techniques
Advanced data visualization
Business intelligence analytics
Interactive dashboard creation
Data analysis techniques
Power BI expertise
Sales enhancement
Proficient in SAP BI
Resource allocation planning
Accomplishments
• Impact Award,:TE Connectivity (2023) for winning the distributor/channel booking volume contest.
• Act to Impact Award :Worldwide Partner & Commercial Organization (2022) for exceptional support to the APJ Commercial & Channel business.
• Most Valuable Player : APJ Inside Sales Business (2019 & 2021).
• Spot Award (2019) for establishing a data operating model for KPI tracking.
• Certificate of Appreciation for contribution to Project Apollo (internal LMS development).
Certification
- Power BI Essentials (2021)
- Data Science Fundamentals in R & Statistical Concepts (2018)
- Business Analysis 101 & Business Metrics for Data-Driven Decisions (2018)
LANGUAGES
English
C2
Bilingual or Proficient
Telugu
C2
Bilingual or Proficient
Hindi
C1
Advanced
Kannada
B1
Intermediate
Timeline
Global Sales Operations Manager
TE Connectivity
01.2023 - CurrentRead More
Senior Business Operations Analyst
VMware Inc
11.2020 - 12.2022Read More
Business Operations Analyst
VMware Inc
12.2017 - 11.2020Read More
Business Intelligence Analyst
VMware Inc
05.2015 - 11.2017Read More
Asset Management Analyst
Cisco Systems India Pvt. Ltd
08.2013 - 04.2015Read More
Customer Associate
Just Eat India & Serco International
12.2011 - 08.2013Read More
St. Ann's College of Engineering & Technology
B.Tech from Electrical & Electronics Engineering
Read More
AWARDS & RECOGNITION
Act to Impact Award — Worldwide Partner & Commercial Organization (FY2023, Q2) for exceptional support to the APJ Commercial & Channel business., Most Valuable Player — APJ Inside Sales Business (2019 & 2021)., Spot Award (2019) for establishing a data operating model for KPI tracking., Certificate of Appreciation for contribution to Project Apollo (internal LMS development).
PROFESSIONAL DEVELOPMENT
- Product & Growth Bootcamp — GrowthX Cohort
- Completed an intensive Product & Growth bootcamp alongside growth leaders from Google, CRED, Razorpay, and Flipkart, covering full-funnel frameworks across acquisition, onboarding, engagement, retention, and monetization.
- Delivered a 3-week capstone designing an end-to-end GTM strategy and presented actionable growth plans to founders and operators.